Bachelor of Business (Event Management/Marketing)
Course code/s: LBBEMT Melbourne
Course description
This degree combines marketing fundamentals with a much sought after background in event management. Students graduate with a solid degree of business essentials such as accounting, marketing, business law, tourism and project management, entrepreneurship and economics. The specialised areas of the course ensure students develop competencies and skills in marketing, advertising, brand and product management coupled with the conceptual and practical skills necessary for effective management of events.
Admission requirements
Admission requirements are completion of VCE and units 3 and 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
- This degree is designed to be completed within three years of full-time study, although part-time study is possible. The maximum time allowed for a student to complete this degree is seven years.
- Students must complete the course set out below, comprising 360 credit points (24 subjects).
- At least 315 credit points (21 subjects) must be subjects offered by the Faculty of Business, Economics and Law.
- No more than 150 credit points (10 subjects) MAY be at first year level.
- At least 120 credit points (8 subjects) MUST be at third year level.
- Students must complete all prerequisite subjects prior to enrolling in a core or elective subject.
Course structure
From 2013, this degree will share a business foundation and first year framework with all other undergraduate degrees offered by the La Trobe Business School, which enhances the flexibility available to students. Students who commenced this degree prior to 2013, should refer to the edition of the on-line handbook relevant to the year of their commencement, or seek advice from student services.
The first year framework comprises four business foundation subjects, three discipline-specific subjects and one elective subject, with a second elective subject in the second year of the degree.
The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business.
The three discipline-specific subjects, Introduction to Tourism and Hospitality Studies, Festivals and Event Management, and Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing and event management.
The two elective subjects in first and second year broaden the students’ learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.
Commencing with three discipline specific subjects in first year, students complete seventeen core subjects. The degree includes one open elective subject in third year, which may be drawn from any faculty of the university.
Variations to this structure are subject to approval by a Faculty of Business, Economics and Law course adviser.
First year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Academic Integrity Module (online) | MGT1AIM |
| TE-SEM-1 | Business Foundations | BUS1BUF |
| TE-SEM-1 | Accounting and Finance for Business | BUS1AFB |
| TE-SEM-1 | Introduction to Tourism and Hospitality Studies | THS1ITH |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Business Economics | BUS1BUE |
| TE-SEM-2 | Business Analytics | BUS1BUA |
| TE-SEM-2 | Festivals and Event Management | THS1FEM |
| TE-SEM-2 | Marketing: Defined, Planned and Delivered | MKT1MDP |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, second year.
Note: MGT1AIM is a not-for-credit subject which students are required to complete at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.
Second year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Inquiry for Managers | THS2RIM |
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Tourism and Hospitality Law | LST2THL |
| TE-SEM-2 | Project Management | MGT3PM |
| TE-SEM-2 | Destination Marketing | THS3DMM |
| TE-SEM-2 | Brands and Brand Management | MKT2BBM |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, first year.
Third year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Event Planning | THS3EOP |
| TE-SEM-1 | Hallmark Events | THS3HME |
| TE-SEM-2 | International Marketing | MKT3IMK |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
| TE-SEM-2 | Sustainable Community Events | THS3SCE |
| TE-SEM-2 | Level 3 elective |
Recommended Elective subjects for this degree:
Tourism and Hospitality
| Subject title | Subject code |
|---|---|
| Tourism and the Environment | THS2TEN |
| Principles of Gastronomy | THS2GAS |
| Regional Culture and Tourism | THS3CTO |
| Cultural Interactions | THS3CUI |
| Destination Marketing | THS3DMM |
| International Tourism (summer and winter semesters only) | THS3INT |
| Hospitality Service Delivery Strategies | THS3HSD |
Sports Management
| Subject title | Subject code |
|---|---|
| Sport Marketing | THS2SMK |
| Sport Funding and Sponsorship | THS2SFS |
| Volunteer Management | THS3SVM |
Management and Marketing
| Subject title | Subject code |
|---|---|
| Interpersonal Skills and Conflict Management | MGT3ISC |
| International Marketing | MKT3IMK |
| Marketing Research | MKT3MRE |