Bachelor of Business (Event Management)
Course code/s: LBBEM Melbourne
This degree is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. It provides students with many career options by combining a solid business degree - encompassing areas such as accounting, marketing, business law, entrepreneurship and economics - with specialised professional studies related to the management and delivery of special events such as project management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student lead events. Industry/community participation is actively encouraged.
Admission requirements
Admission requirements are completion of VCE and units 3 and 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
The degree is designed to be completed within three years of full-time study, although part-time study is possible. Students must complete a course of subjects accumulating at least 360 credit points. Students should undertake 120 credit points at each year level and must undertake at least 120 credit points at third year level.
Course Structure
Students must complete all compulsory and elective subjects as listed below:
First year
| Teaching Period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Academic Integrity Module (online) | MGT1AIM |
| TE-SEM-1 | Business Foundations | BUS1BUF |
| TE-SEM-1 | Accounting and Finance for Business | BUS1AFB |
| TE-SEM-1 | Introduction to Tourism and Hospitality Studies | THS1ITH |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Business Economics | BUS1BUE |
| TE-SEM-2 | Business Analytics | BUS1BUA |
| TE-SEM-2 | Festivals and Event Management | THS1FEM |
| TE-SEM-2 | Either an FBEL or LTU free elective # |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective in first year.
Note: MGT1AIM is a not-for-credit subject which students are required to complete at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.
Second year
| Teaching Period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Inquiry for Managers | THS2RIM |
| TE-SEM-1 | Human Resource Management | MGT2HRM |
| TE-SEM-1 | Entrepreneurship Theory and Practice | THS2ETP |
| TE-SEM-1 | Level 2 elective | |
| TE-SEM-2 | Tourism and Hospitality Law | LST2THL |
| TE-SEM-2 | Wine Tourism Marketing | THS3WTM |
| TE-SEM-2 | Managing Multimedia in Business and Events | BUS2MBB |
| TE-SEM-2 | Project Management | MGT3PM |
Third year
| Teaching Period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Hallmark Events | THS3HME |
| TE-SEM-1 | Event Planning | THS3EOP |
| TE-SEM-1 | FBEL level 3 elective | |
| TE-SEM-1 | FBEL level 3 elective | |
| TE-SEM-2 | Social Media and Relationship Marketing | MKT3SRM |
| TE-SEM-2 | Sustainable Community Events | THS3SCE |
| TE-SEM-2 | Tourism Policy and Planning | THS3TPP |
| TE-SEM-2 | Level 3 elective |
Recommended Elective subjects for this degree:
Tourism and Hospitality
| Subject title | Subject code |
|---|---|
| Tourism and the Environment | THS2TEN |
| Principles of Gastronomy | THS2GAS |
| Regional Culture and Tourism | THS3CTO |
| Cultural Interactions (not available in 2013) | THS3CUI |
| Destination Marketing | THS3DMM |
| International Tourism (summer and winter semesters only) | THS3INT |
| Tourism and Leisure Psychology and Consumer Behaviour | THS3TCB |
| Hospitality Service Delivery Strategies | THS3HSD |
Sports Management
| Subject title | Subject code |
|---|---|
| Sport Marketing | THS2SMK |
| Sport Funding and Sponsorship | THS2SFS |
| Volunteer Management | THS3SVM |
Management and Marketing
| Subject title | Subject code |
|---|---|
| Interpersonal Skills and Conflict Management | MGT3ISC |
| International Marketing | MKT3IMK |