Bachelor of Business (Event Management/Marketing)
Course code/s: LBBEMB Bendigo
This course combines marketing fundamentals with much sought after background in event management. Students graduate with a solid degree of business essentials such as accounting, marketing, business law, tourism and project management, entrepreneurship and economics. The specialised areas of the course ensure students develop competencies and skills in marketing, advertising, brand and product management coupled with the conceptual and practical skills necessary for effective management of events.
Admission requirements
Admission requirements are completion of VCE and units 3 and 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
The course is designed to be completed within three years of full-time study, although part-time study is possible. Students must complete a course of subjects accumulating at least 360 credit points and must undertake at least 120 credit points at third year level. Maximum course duration is seven years. Variations to this structure are subject to approval by a Faculty of Business, Economics and Law course adviser.
Course structure
Students must complete all compulsory and elective requirements listed below:
First year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Academic Integrity Module (online) | MGT1AIM |
| TE-SEM-1 | Business Foundations | BUS1BUF |
| TE-SEM-1 | Accounting and Finance for Business | BUS1ABF |
| TE-SEM-1 | Introduction to Tourism and Hospitality Studies | THS1ITH |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Business Economics | BUS1BUE |
| TE-SEM-2 | Business Analytics | BUS1BUA |
| TE-SEM-2 | Festivals and Event Management | THS1FEM |
| TE-SEM-2 | Marketing: Defined, Planned and Delivered | MKT1MDP |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, second year.
Note: MGT1AIM is a not-for-credit subject which students are required to complete at the commencement of their first semester. The subject is designed to enhance the students' knowledge and awareness of issues concerning academic integrity.
Second year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Inquiry for Managers | THS2RIM |
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Either an FBEL or LTU free elective # | |
| TE-SEM-2 | Tourism and Hospitality Law | LST2THL |
| TE-SEM-2 | Project Management | MGT3PM |
| TE-SEM-2 | Destination Marketing | THS3DMM |
| TE-SEM-2 | Brands and Brand Management | MKT2BBM |
# Unless taking a sequence of two language subjects, students are limited to one LTU elective between this elective and the elective in first semester, first year.
Third year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Event Planning | THS3EOP |
| TE-SEM-1 | Hallmark Events | THS3HME |
| TE-SEM-2 | International Marketing | MKT3IMK |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
| TE-SEM-2 | Sustainable Community Events | THS3SCE |
| TE-SEM-2 | FBEL level 3 elective |