Bachelor of Business (Marketing)
Course code/s: LBBMK Melbourne
This specialist degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.
A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
Admission requirements
Admission requirements are completion of VCE and units 3 & 4 with study score of at least 25 for English (ESL) and 20 for any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
Students complete 24 subjects: eight subjects in first year including Marketing: Defined, Planned and Delivered, six Marketing subjects and two general electives in second year, and six Marketing subjects and two general electives in third year.
The course is designed to be completed in three years of full-time study, although part-time study is possible.
Students must pass the compulsory and elective subjects listed below.
First year
|
Teaching period |
Subject title | Subject code |
|---|---|---|
|
TE-SEM-1 or TE-SEM-2 |
Microeconomics | ECO1IMI |
|
TE-SEM-1 or TE-SEM-2 |
Marketing: Defined, Planned and Delivered | MKT1MDP |
|
TE-SEM-1 or TE-SEM-2 |
Management Information Systems | BUS1MIS |
|
TE-SEM-1 or TE-SEM-2 |
Introductory Statistics for Business | ECO1ISB |
|
TE-SEM-1 or TE-SEM-2 |
Foundations of Management | MGT1FOM |
|
TE-SEM-1 or TE-SEM-2 |
Accounting for Management Decisions | ACC1AMD |
|
TE-SEM-1 or TE-SEM-2 |
Introduction to Business Law | LST2BSL |
| TE-SEM-2 | Future of Work | MGT1FOW |
Second year
|
Teaching period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Elective from list of marketing electives below | |
| TE-SEM-1 | Elective from list of marketing electives below | |
| TE-SEM-2 | Marketing Communication and Public Relations | MKT2MPR |
| TE-SEM-2 | Brands and Brand Management | MKT2BBM |
| TE-SEM-2 | Year 2 elective subject, MGT2BET Business Ethics recommended | |
| TE-SEM-2 | Year 2 elective subject |
Third year
Six marketing subjects and two general electives
|
Teaching period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Marketing Research | MKT3MRE |
| TE-SEM-1 | Year three elective subject | |
| TE-SEM-2 | Strategic Marketing | MKT3SMK |
| TE-SEM-2 | International Marketing | MKT3IMK |
| Two of | ||
| TE-SEM-2 | Marketing Practicum | MKT3MPR |
| TE-SEM-2 | International Marketing Study Tour | MKT3MST |
| TE-SEM-2 | Elective from list of marketing electives below* |
Year three marketing elective options
| Subject title | Subject code |
|---|---|
| Marketing Law | LST3MAL |
| Social Marketing | MKT3SEM |
| Social Media and Relationship Marketing | MKT3SRM |