Bachelor of Business (Event Management)
Course code/s: LBBEM Melbourne
This course is designed to produce future leaders for the special events sector. It emphasizes the application of theoretical knowledge and practical skills needed for the effective management of events. It provides students with many career options by combining a solid business degree - encompassing areas such as accounting, marketing, business law, entrepreneurship and economics - with specialised professional studies related to the management and delivery of special events such as project management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student lead events. Industry/community participation is actively encouraged.
Admission requirements
Admission requirements are completion of VCE and units 3 & 4 with study score of at least 25 in English (ESL) or 20 English (any). Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
The course is designed to be completed within three years of full-time study, although part-time study is possible. Students must complete a course of subjects accumulating at least 360 credit points. Students should undertake 120 credit points at each year level and must undertake at least 120 credit points at third year level with 90 credit points coming from the Faculty of Business, Economics and Law.
Course Structure
Students must complete all compulsory and elective subjects as listed below:
First year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Introduction to Tourism and Hospitality Studies | THS1ITH |
| TE-SEM-1 | Food and Beverage Services | THS1FBS |
|
TE-SEM-1 or TE-SEM-2 |
Marketing: Defined, Planned and Delivered | MKT1MDP |
|
TE-SEM-1 or TE-SEM-2 |
Foundations of Management | MGT1FOM |
|
TE-SEM-1 or TE-SEM-2 |
Management Information Systems | BUS1MIS |
|
TE-SEM-1 or TE-SEM-2 |
Accounting for Management Decisions | ACC1AMD |
| TE-SEM-2 | Festivals and Events Management | THS1FEM |
| TE-SEM-1 | Management Communications | THS1MCO |
Second year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Inquiry for Managers | THS2RIM |
| TE-SEM-1 | Entrepreneurship in the Leisure Sector | THS2ELS |
| TE-SEM-1 | Economics for the Tourism and Leisure Industry | THS2ETI |
| TE-SEM-1 | Managing Multi-Media in Business and Events | BUS2MMB |
| TE-SEM-2 | Tourism and Hospitality Law | LST2THL |
| TE-SEM-2 | Human Resource Management | MGT2HRM |
| TE-SEM-2 | Project Management | MGT3PM |
| Plus one elective |
Third year
|
Teaching Period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Strategic Management | MGT3SMG |
| TE-SEM-1 | Hallmark Events | THS3HME |
| TE-SEM-1 | Event Planning | THS3EOP |
| TE-SEM-2 | Government Business Relations | THS3GBR |
| TE-SEM-2 | Sustainable Community Events | THS3SCE |
| Plus three third year electives |
Recommended Elective subjects for this degree:
Tourism and Hospitality
| Subject title | Subject code |
|---|---|
| Tourism and the Environment | THS2TEN |
| Principles of Gastronomy | THS2GAS |
| Regional Culture and Tourism | THS3CTO |
| Cultural Interactions (not available in 2011) | THS3CUI |
| Destination Marketing | THS3DMM |
| International Tourism (summer and winter semesters only) | THS3INT |
| Tourism and Leisure Psychology and Consumer Behaviour | THS3TCB |
| Hospitality Service Delivery Strategies | THS3HSD |
Sports Management
| Subject title | Subject code |
|---|---|
| Sport Marketing | THS2SMK |
| Sport Funding and Sponsorship | THS2SFS |
| Volunteer Management | THS3SVM |
Management and Marketing
| Subject title | Subject code |
|---|---|
| Interpersonal Skills and Conflict Management | MGT3ISC |
| International Marketing | MKT3IMK |