Postgraduate Diploma in Marketing
Course code/s: LPM Melbourne
This program is designed for graduates who majored in marketing. The program provides a combination of subjects by coursework. Students may choose to enrol in this course to facilitate entry to a research degree such as Master of Business or PhD.
Admission requirements
Entry to the program will be based on academic performance in the undergraduate degree. An Australian Bachelor degree with a major in marketing is required. The normal expectation is at least a C grade average in the third year subjects of the relevant discipline area. Applicants with comparable qualifications will be considered.
Course structure
Candidates are required to complete 120 credit points (the equivalent of eight subjects).
Students are required to complete a 20,000-word thesis and four 15 credit point subjects. The thesis is done under the direct supervision of an academic staff member. Approval of research topics is subject to availability of a supervisor in the designated discipline area. Subjects are to be chosen from the compulsory and elective subjects listed below.
Compulsory subjects
| Teaching period | Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Research Design Principles | MGT4RDP |
| One of | ||
| TE-SEM-1 | Qualitative Techniques for Management and Marketing Research | MKT4QAL |
| TE-SEM-1 | Quantitative Data Analysis | MGT4QNT |
| TE-SEM-1 | Theory in Marketing | MKT4TIM |
| TE-SEM-2 | Postgraduate Diploma Thesis Option C | BUS4PGC |
| TE-SEM-1 | Social and Environmental Marketing | MKT4SEM |