Master of Marketing Management
Course code/s: LMMM Melbourne
The broad aim of the program is to provide a graduate level education pathway for recent graduates, in any discipline, who wish to establish a career in marketing, in either a national or international business setting.
More specifically, the objective of the program is to provide these graduates with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalise role, operating in either the public or private sector, including for-profit and not-for-profit organisations.
Admission requirements
Applicants must have completed an Australian undergraduate degree or an approved international equivalent with a C grade or above average in the final year and possess strong verbal and written communication skills.
Class requirements
The Graduate School of Management reserves the right to offer its subjects in any variety of modes including: seminars, lectures, compressed or block mode, tutorials, LMS delivery or any combination of the above.
Course Structure
The standard component of the MMM comprises 8 subjects; 4 core subjects and 4 elective subjects (15 credit points each, totalling 120 credit points). The duration of the MMM taken on a full time basis is 2 semesters.
The School offers the following subjects:
| Core subjects | Subject Codes |
|---|---|
| Applied Marketing Metrics | MKT5AMM |
| Marketing Management | MKT5MMA |
| Advanced Decision-making | MKT5ACD |
| Applied Market Research | MKT5AMR |
| Elective subjects | |
| Corporate Strategy | IBU5COR |
| Services Marketing and Management | MKT5SMA |
| Integrated Marketing Communications | MKT5IMC |
| Marketing Logistics and Supply Chain Management | MKT5MLM |
| Business Research Methods | BUA5BRM |
| Customer Relationship Management | MKT3CRM |
| International Marketing Project | MKT5IMP |
| Experiential Learning Project | MKT5ELP |
| Marketing Research Project (1) | MKT5RP1 |
| Marketing Research Project (2) | MKT5RP2 |