Global Utilities

La Trobe University
University Handbook 2012

Master of Marketing Management with Honours

Course code/s: LHMMM Melbourne

This course aims to provide appropriately-qualified candidates of the Master of Marketing Management with the opportunity to further strengthen and deepen their conceptual thinking and theoretical understanding of the discipline, and improve their capacity for reflection.

This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive 20,000-word thesis.


Admission requirements

Applicants must have successfully completed the Masters of Marketing Management degree with an overall weighted average mark of 75% across all subjects attempted.

Students must have completed the subject BUA5BRM as an elective subject within the MMM prior to commencing this program.

Course Structure

In addition to the requirements set out above for the Master of Marketing Management degree, Honours candidates will be required to complete a four subject equivalent Research Paper MKT5THE. This equates to 60 credit points.

Class requirements

Full-time: 18 months (3 semesters/39 contact hours per subject per semester