Courses and programs offered
Bachelor of Business (Marketing) (LBBMK)
This specialist degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.
A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
Admission requirements
Admission requirements are completion of VCE and units 3 & 4 English (any) with study score of at least 20. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Degree requirements
Students complete 24 subjects: eight subjects in first year, five subjects and three electives in second year, and five subjects, one marketing electives, and two general electives in third year.
The course is designed to be completed in three years of full-time study, although part-time study is possible.
Students must pass the compulsory and elective subjects listed below.
First year
| Teaching period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 or TE-SEM-2 |
Microeconomics | ECO1IMI |
| TE-SEM-1 or TE-SEM-2 |
Foundations of Marketing | MKT1FMK |
| TE-SEM-1 or TE-SEM-2 |
Management Information Systems | BUS1MIS |
| TE-SEM-1 or TE-SEM-2 |
Introductory Statistics for Business | ECO1ISB |
| TE-SEM-1 or TE-SEM-2 |
Foundations of Management | MGT1FOM |
| TE-SEM-1 or TE-SEM-2 |
Accounting for Management Decisions | ACC1AMD |
| TE-SEM-1 or TE-SEM-2 |
Business Law | LST2BSL |
| TE-SEM-2 | Future of Work | MGT1FOW |
Second year
| Teaching period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Services Marketing | MKT2SMA |
| TE-SEM-1 | Consumer Behaviour | MKT2CBE |
| TE-SEM-1 | Elective from list of marketing electives below | |
| TE-SEM-1 | Year 2 elective subject, MGT2BET Business Ethics recommended | |
| TE-SEM-2 | Marketing Communications | MKT2MCO |
| TE-SEM-2 | Branding and Brand Management | MKT2BBM |
| TE-SEM-2 | Year 2 elective subject | |
| TE-SEM-2 | Year 2 elective subject |
Third year
| Teaching period |
Subject title | Subject code |
|---|---|---|
| TE-SEM-1 | Advertising and Sales Promotion | MKT3ADV |
| TE-SEM-1 | Marketing for Sustainability | MKT3SUS |
| TE-SEM-1 | Strategic Marketing | MKT3SMK |
| TE-SEM-1 | Year three elective subject | |
| TE-SEM-2 | International Marketing | MKT3IMK |
| TE-SEM-2 | Marketing Research | MKT3MRE |
| TE-SEM-2 | Year three elective subjects from table below | |
| One of | ||
| TE-SEM-2 | Marketing Practicum | MKT3MPR |
| TE-SEM-2 | International Marketing Study Tour | MKT3MST |
| TE-SEM-2 | Elective from list of marketing electives below |
Year three marketing elective options
| Subject title | Subject code |
|---|---|
| MKT2ELM | Electronic Marketing |
| LST3MAL | Marketing Law |
| MKT3SSM | Selling and Sales Management |