The GSM on TV
As part of its ongoing campaign to promote its highly rated MBA program, the Graduate School of Management recently commissioned a brand new TV ad. Using an evolving model train track as a metaphor, the ad illustrates how adding an MBA to your resume, in turn, increases your potential to add value to your own life and the community you live in. Locally, nationally and globally.
The concept behind the ad echoes La Trobe University’s slogan of Infinite Possibilities™, telling the story of the ever-increasing possibilities that come with refining your strengths into areas of speciality. The keen observer will even discover the infinity symbol hidden in the ad.
The ad premiered in May.
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