Subject list for Master of Marketing Management
Core subjects
- MKT5AFM - Accounting for Managers
- MKT5CBE -Consumer Behaviour
- MKT5MMA - Marketing Management
- MKT5MRE - Marketing Research
Elective subjects
- BUA5AMK- Advanced and International Marketing
- BUA5BRM - Business Research Methods
- IBU5COR - Corporate Strategy
- BUA5CRM - Customer Relatinship Management
- MKT5IMC - Integrated Marketing Communications
- BUA5SMA - Services Marketing and Management
- MKT5SCM - Supply Chain Management