Staff profile

Professor Richard Speed

Executive Deputy Dean

Faculty of Business, Economics and Law

Bendigo

 

Qualifications

PhD (Loughborough), BA (Hons) (Oxford)

Area of study

Marketing

Brief profile

Professor Richard Speed is Executive Deputy Dean in the Faculty of Business, Economics and Law at La Trobe University. Prior to joining La Trobe he was ANZ Professor of Strategic Marketing and Associate Dean for Faculty Resources at Melbourne Business School, University of Melbourne.  

Professor Speed is a highly regarded and extensively published researcher in marketing. Richard’s research publications focus on marketing strategy and market-oriented organisations; building and sustaining valuable brands; sponsorship and applications of marketing outside the commercial domain.  

Richard has consulted and presented on marketing strategy to a wide variety of international and Australian companies, as well as within the not-for-profit sector. His clients include PricewaterhouseCoopers, Ford Australia, Hewlett Packard and the Civil Aviation Safety Authority.

Recent publications

Journal Articles

Richard Speed, Patrick Butler, Neil Collins “Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and their Leaders” Journal of Political Marketing, Forthcoming

Gareth Smith and Richard Speed “Cultural Branding and Political Marketing: An Exploratory Analysis” Journal of Marketing Management  2011 27/13–14 1304–1321

Patrick Butler, Neil Collins, Richard Speed “The Europeanisation of the British Political Marketplace” Journal of Marketing Management, 2011 27/7-8, 675-690

John Alford and Richard Speed “Client focus in regulatory agencies: Oxymoron or opportunity?” Public Management Review 2006 8/ 2 313 – 331

Pulendran, Sue, Richard Speed and Rob Widing “Marketing Planning, Market Orientation and Business Performance” European Journal of Marketing (Special Issue: Marketing Management in Australasia) 2003 37 3/4 476-497

Speed, Richard and John Saunders “Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited” The Marketing Review 2002 2/4 475-490

Polonsky, Michael Jay and Richard Speed “Leveraging Sponsorship Through Cause Related Marketing: Complementarities and Conflicts”European Journal of Marketing 2001 35, 11/12 1361-1389  

Contributions to Edited Volumes

Patrick Butler, Neil Collins, Richard Speed “The Europeanisation of the British Political Marketplace” in Public Affairs Management, (Phil Harris Ed) SAGE Publications 2013

Thompson, Peter and Richard Speed, “Typology of Sponsorship Activity” in Trevor Slack and Milena Parent (eds) International Perspectives on the Management of Sport, Elsevier June 2007.  

Refereed Conference Papers

Gareth Smith, Richard Speed, Patrick Butler, Neil Collins “Cobranding and Leadership Change in Political Marketing” Academy of Marketing Conference 2012

Gareth Smith, Richard Speed, Patrick Butler “Conceptualising the Marketing Value of Royal Warrants” Academy of Marketing Conference 2012

Patrick Butler and Richard Speed "Towards a Typology of Human Brand-Organisational Relationships" Academy of Marketing Annual Conference Liverpoool 2011

Gareth Smith , Richard Speed “UK politics from a cultural brand perspective” Academy of Marketing Annual Conference Liverpoool 2011

Richard Speed, Patrick Butler, Gareth Smith “Corporate Marketing and the Context of Political Marketing: An Exploration.” 1st International Colloquium on Corporate Branding, Identity, Image and Reputation; Zurich 2011,

Gareth Smith , Richard Speed and Ian Grime, “The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a UK - Australia Comparison.” Australian and New Zealand Marketing Academy Conference 2005 The University of Western Australia Business School 128-135 

Speed, Richard “How Does Nigella earn £1.9M? Developing an Understanding of the Market for Domestic Advice” 2005 Academy of Marketing Annual Conference Dublin, July 2005

Patrick Butler and Richard Speed “Providing Value in Museums: Lessons from Retailers” Annual Conference of the Irish Academy of Management Trinity College Dublin September 2004

John Alford and Richard Speed “Client focus in regulatory agencies: Oxymoron or opportunity?” Australian and New Zealand Public Policy Network Conference Victoria University of Wellington, 30-31 January, 2003.

Peter Thompson, Richard Speed and Gareth Smith “Managing Consumer Attributions about Sponsorship Exit” British Academy of Management (Work in progress paper) September 2002

Speed, Richard and Peter Thompson “Consumer Reaction to Sponsorship Exit: The Moderating Role of Exit Strategy” World Marketing Congress 2001 (Work in progress paper) CD-ROM publication