Industry and community engagement
Interaction with the local community is important to the La Trobe Business School (LBS). We are outward looking and support strong links with industry, schools, community groups and other stakeholders. We are continually considering new courses in conjunction with the community. The Department collaborates within the regional, national and international entrepreneurship ecosystems. This ensures our graduates develop the theoretical and practical skills required in their chosen career .
Building strong industry linkages
As part of our commitment to developing strong linkages with business and industry, LBS has appointed a number of Professors of Professional Practice in a range of disciplinary areas to ensure the relevance of practice-based programs and to engage more effectively with professional communities.
Professors of Practice specialised in entrepreneurship, innovation, and marketing
The Professors of Practice have significant experience in business, public or the not-for-profit sectors and play a key role in facilitating links between the Business School and industry. They contribute to the design of industry relevant curriculum, reflecting best practice nationally and internationally, as well as conducting lectures, workshops and executive programs.
Professor Antony Jacobson
Antony Jacobson is a highly accomplished global business and brand strategist, entrepreneur and industry commentator with extensive global experience having developed, global-consumer, media and corporate brands.
Antony’s key academic strengths and areas of teaching are entrepreneurship, international business, global marketing and business mentoring.
Antony has transformed start-ups into multimillion-dollar success stories within short time frames and has developed strong relationships with a range of the world’s largest retailers in Australia, the USA, the UK, Spain and Germany. Additionally, Antony has wide-reaching global experience within the franchising and licensing sector.
Dr Nicholas Shipley
Nicholas commenced working with LBS in July 2016 and has a broad professional background in higher education, corporate and consultancy work in marketing and organisational development.
His strategic marketing experience embraces roles in banking, public and private tertiary institutions, telecommunications, as well as social marketing for international development in Southeast Asia.
He has extensive teaching and learning experience in marketing and a particular interest in Work Integrated Learning (WIL) in higher education. Prior to joining LBS, he was a director of WIL programs at two Australian universities.