Centre for Sport and Social Impact kicks off at the MCG

CSSI launchWith the hallowed turf of the Melbourne Cricket Ground as an appropriate backdrop, the Centre for Sport and Social Impact (CSSI) at La Trobe University was officially launched on Thursday, 7 October 2010.
 
Guests from the sport industry, the Centre’s advisory board and staff of La Trobe University enjoyed the hospitality of CSSI Director, Professor Russell Hoye, who noted in his opening remarks that it was ‘an opportune time to establish a truly multi-disciplinary research centre to tackle the key issues facing the sport sector’. The CSSI conducts research in five key areas:

  • Assessing the efficacy of federal, state and local government sport policies and their impact on sport organisations;
  • Assessing the impact of government policies related to sport in areas such as preventative health, social inclusion, community development, physical education, gambling and media regulation on individuals and communities;
  • Studying organisational behaviour and management within the context of sport organizations including corporate governance, corporate social responsibility and performance;
  • Investigating the capacity of nonprofit sport organisations dependent on voluntary efforts in the community; and
  • Identifying the impact of sport participation and consumption on individuals and society.

The CSSI was officially launched by Associate Professor John Fitzgerald, Executive Manager of Knowledge & Environments for Health at the Victorian Health Promotion Foundation (VicHealth), who noted that VicHealth was proud to support La Trobe University and the members of the CSSI at the beginning of such an important initiative.
 
Professor Tim Brown, Deputy Vice Chancellor (Research) of La Trobe University, spoke on behalf of the University at the launch, remarking on the strategic importance of the Centre to the University’s research direction and the already impressive performance of the CSSI in securing funding. Since it was established in April of this year, the CSSI has worked with the following organisations to investigate sport and its social impact within a range of diverse contexts:Vichealth; Department of Sport and Recreation; Department of Planning and Community Development; Reclink; The Big Issue; Corrections Victoria; TennisVictoria; Country Racing Victoria; Wheelchair Sports Victoria; Leisure Networks; and AFL Victoria.