CSPGAP staff profile

Professor Richard Tay CPEng, FITE, FCILT

Chair in Road Safety Management

Faculty of Business, Economics and Law

La Trobe Business School
Department of Marketing and Tourism and Hospitality

SS228A, Melbourne (Bundoora)

 

Qualifications

BS in ELectrical Engineering, Texas Tech University; MS in Engineering Economic Systems, Stanford University; PhD in Economics, Purdue University

Membership of professional Associations

Engineers Australia; Inst of Transport Engineers; Chartered Inst of Logistics & Transport; Trans Res Board

Area of study

Business

Brief Profile

Professor Richard Tay is the Chair in Road Safety Management. Prior to joining the University, he was the AMA Chair in Road Safety and a Professor in Transportation Engineering in the Department of Civil Engineering and an Adjunct Professor in Injury Prevention in the Department of Community Health Sciences at the University of Calgary. He had previously held academic appointments at Nanyang Technological University in Singapore, Chinese University in Hong Kong, Lincoln University in New Zealand and Queensland University of Technology in Australia. He was also a visiting scholar in Sloan School of Management at Massachusetts Institute of Technology in USA. 

His research and teaching involves the application of engineering, health, economics, management, marketing, psychology, criminolgy and statistical models to analyze road crashes and evaluate road safety policies and programs as well as the development, implementation and evaluation of multidisciplinary measures to improve road safety and reduce the social cost of road crashes.

He has published over 200 peer reviewed scientific papers and has served as the editor, associate editor, guest editor and editorial board member of several scientific journals including Accident Analysis and Prevention, Journal of Transportation Safety and Security, Journal of Advanced Transportation, Australian College of Road Safety Journal, Applied Health Economics and Health Policy, Open Transportation Journal, Canadian Journal of Transportation, International Journal of Sustainable Transportation, International of Transportation, Analytic Methods in Accident Research and Transportation Research.  

Richard has been invited to speak, chair technical sessions, and serve as a member of the advisory committee for many national and international conferences in Canada, USA, UK, Australia, Korea, New Zealand, Hong Kong, Singapore and Bangladesh. He has been invited to be a member of many government panels, committees & task forces on road safety around the world. He was a member of the Alberta Traffic Safety Plan Advisory Committee as well as many of the subcommittees, He was a member of the Roundtable for Road Safety organized by Transport Canada and a member of the Standing Committee on Road Safety for Transportation Association of Canada. He is a member of the Safety Workforce Development Committee, Traffic Enforcement Committee, Policy Committee on the Supply of Demand of Safety Workforce, and Policy Committee on Lessons from Benchmark Nations for the Transportation Research Board in USA, as well as many government task forces in Australia, Canada, New Zealand, Korea, and Singapore.  

He served on the Board of Directors of the Alberta Traffic Safety Fund, Centre forTransportation Engineering and Planning, Canadian Transportation Research Forum and the Van Horne Institute of Transportation. He still serves as an advisor to the Accident Research Institute in Bangladesh and the Korean Expressway Corporation.  

Richard has conducted numerous private consultancy projects and in-house training for various government agencies, multinational corporations and non profit organizations around the world including Transport Canada, Alberta Transportation, Edmonton Police Services, City of Edmonton, City of Calgary, Korean Transportation Institute, National Police Agency of Korea, Australian Transport Safety Bureau, Queensland Department of Transport, Queensland Police Services, Queensland Taxi Council; Queensland Department of Main Roads, Land Transport Safety Authority of New Zealand, Christchurch City Council, Volvo Car Asia Pacific, Volkswagen Asia Pacific, Singapore Ministry of Trade of Industry, and the Economic Development Board of Singapore.  

Some of his current and recently completed projects include development of crash prediction models, effectiveness of road safety review, black-spot identification methods, development and evaluation of speed controls, evaluation of pedestrian signals and crosswalks, reviews of school and playground zones, school bus safety, emergency vehicles collisions, developing an optimal strategy for the deployment of red light cameras, review of road safety messages on variable message signs, ageing drivers testing and licensing, intersection safety, effect of mandatory snow tire law, evaluation of bicycle helmet law, review of random breath testing, speed effects of median barriers, review of speed camera program, public transit safety and security, occupational safety of bus and taxi drivers, safety effects of neighborhood street patterns, roadside memorials, aggressive driving, hazardous material transportation with security concerns, air quality and truck related road safety, effectiveness of road safety campaigns, consumer demand for vehicle safety, speed indicator display, urban street form and public health, driver testing and licensing policies, computer games and road safety, hit and run crashes, etc

He has been awarded numerous research grants from competitive national research granting agencies like the Natural Science and Engineering Research Council of Canada, Social Sciences and Humanities Research Council of Canada, Australian Research Council, National Health and Medical Research Council of Australia, as well as government departments and multinational corporations like Transport Canada, Alberta Transportation, Capital Health, City of Calgary, Centre for Transportation Engineering and Planning, Queensland Transportation, Victorian Department of Justice, NRMA-ACT Road safety Trust, etc.  

He has been invited regularly to speak and comment on major news items by the New York Times, International Herald Tribune, CBC News National, QR77, CTV News, A-Channel News, Global News, City TV, Calgary Herald, Calgary Sun, Edmonton Journal, Canadian Press (across Canada), CBC Radio (across Canada), the Australian Broadcasting Corporation, Channel Nine News, Channel Ten News, Courier Mail, 3AW, plus news media in Singapore, UK, Bangladesh, Hong Kong & Korea.

 

Consulting

Rd Safety; Traffic Law Enforcement; Driver Behaviour; Traffic & Highway Engineering; Social Marketing; Program and Policy Evaluation; Public Transport and Personal Safety; Driver Testing & Licensing

Recent Publications

 Journal ranking provided by ERA (Excellence in Research Australia) or ABDC (Australian Business Dean Council)  

Journal Articles (Since 2005 Only):  

Tay R, Azad A, Wirasinghe C & Hansen S (forthcoming) Analysis of the Influence of Urban Rail Stations on Neighbourhood Crime, International Journal of Urban Sciences

 Anowar S, Yasmin S & Tay R (2013) Comparison of Crashes During Public Holidays and Regular Weekends, Accident Analysis and Prevention, 51, 93-97 (A*)  

Choi J & Tay R (in press) Effects of Changing Highway Design Speed, Journal of Advanced Transportation, DOI:10.1002/atr.171 (A)

Yasmin S, Anowar S & Tay R (2012) Effects of Drivers’ Action on the Severity of Emergency Vehicle Collisions, Transportation Research Record, 2318, in press (A)  

Rifaat S, Tay R & de Barros A (2012) Severity of Motorcycle Crashes in Calgary, Accident Analysis and Prevention, 49, 44-49 (A*)  

Rifaat S, Tay R & de Barros A (2012) Urban Street Pattern and Pedestrian Traffic Safty, Journal of Urban Design, 17(3), 341-357 (A*)

Li Q, Tay R & Louis R  (2012) Designing Digital Games to Teach Road Safety: A Study of Graduate Students’ Experiences, Loading: Journal of the Canadian Gaming Studies Organization, 6(9), 17-35

Tay R (2012) Ageing Driver Licensing Requirements and Traffic Safety, Ageing and Society, 32, 655-672 (A)  

Rahman M. Kattan L & Tay R (2011) Injury Risks in Collision Involving Buses in Alberta, Transportation Research Record, 2265, 13-26 (A)  

Sarkar S, Tay R & Hunt J (2011) Pedestrian Crashes on National Highways in Bangladesh: Causative Factors and Trends, Transportation Research Record, 2264, 128-137 (A)  

Tay R (2011) Drivers’ Perception of Two Seatbelt Wearing Advertisements with Different Emotional Appeals and Cultural Settings, Journal of the Australian College of Road Safety, 22(4): 82-89 (C)  

Rifaat S, Tay R & de Barros A (2011) A Logistic Regression Model of Single Vehicle Crash Severity in Urban Neighbourhood, Journal of Advanced Transportation, 45(3), 186-195 (A)  

Kattan L, Tay R & Acharjee S (2011) Managing Speed in School and Playground Zones, Accident Analysis and Prevention, 43, 1887-1891 (A*)  

Tay R & de Barros A (2011) Should Traffic Enforcement be Unpredictable? The Case of Red Light Cameras in Edmonton, Accident Analysis and Prevention, 43, 955-961 (A*)  

Tay R, Choi J, Kattan L & Khan A (2011) A Multinomial Logit Model of Pedestrian-Vehicle Crash Severity, International Journal of Sustainable Transportation, 5(4), 233-249 (B)  

Tay R, Churchill A & de Barros A (2011) Effect of Roadside Memorial on Traffic Flow, Accident Analysis and Prevention, 43, 483-486(A*)  

Rifaat S, Tay R & de Barros A (2011) Effects of Street Pattern on Severity of Crashes Involving Vulnerable Road Users, Accident Analysis and Prevention, 43, 276-283 (A*)  

Mishra S & Tay R (2010) Expected Effects of In-Service Road Safety Reviews, The Open Transportation Journal, 4, 33-35 (C)  

Yan X, Tay R & Yu L (2010) Editorial: Driver Behavior, Traffic Engineering and Safety, The Open Transportation Journal, 4, 36-43 (C)  

Barua U, Azad A & Tay R (2010) Fatality Risks of Intersection Crashes in Rural Undivided Highways of Alberta, Canada, Transportation Research Record, 2148, 107-115 (A)  

Rifaat S, Tay R & de Barros A (2010) Effect of Street Pattern on Road Safety: Are Policy Recommendations Sensitive to Different Aggregations of Crashes by Severity? Transportation Research Record, 2147, 58-65 (A)  

Tay R, Kattan L & Sun H (2010) A Logistic Model of Hit-and-Run Crashes in Calgary, Canadian Journal of Transportation, 4, 1-10 (C)  

Scialfa C, Ference J, Boone J, Tay R & Hudson C (2010) Predicting Older Adults’ Driving Difficulties Using the Roadwise Review, Journal of Gerontology Series B, 65(4), 434-437 (B)  

Tay R (2010) Speed Cameras: Improving Safety or Raising Revenue? Journal of Transport Economics and Policy, 44(2), 247-257 (A)  

Tay R & de Barros A (2010) Effectiveness of Road Safety Messages on Variable Message Signs, Journal of Transportation Systems Engineering and Information Technology, 10(3), 18-23 (C)  

Barua U & Tay R (2010) Severity of Urban Transit Bus Crashes in Bangladesh, Journal of Advanced Transportation, 44(1), 34-41 (A)  

Huang B, Xie C and Tay R (2010) Support Vector Machine for Urban Growth Modelling, Geoinformatica, 14(1), 83-89 (B)  

Kattan L, Acharjee S & Tay R (2009) Calgary Downtown Pedestrian Scramble: An Evaluation of the Pilot Study, Transportation Research Record, 2140, 79-84 (A)  

Rifaat S, Tay R, Perez A & de Barros A (2009) Effects of Neighbourhood Street Patterns on Traffic Crash Frequency, Journal of Transportation Safety and Security, 1(4), 241-253  

Rifaat S & Tay R (2009) Effect of Street Pattern on Injury Risks in Two-Vehicle Crashes, Transportation Research Record, 2102, 61-67 (A)  

Tay R (2009) Drivers’ Perceptions and Reactions to Roadside Memorials, Accident Analysis and Prevention, 41, 663-669 (A*)  

Tay R & Choi J (2009) Evaluation of Pictograms in Dynamic Lane Control Systems in Republic of Korea, Journal of Transportation Systems Engineering and Information Technology, 9(2), 56-61 (C)  

Huang B, Xie C and Tay R (2009) Land Use Change Modelling Using Unbalanced Support Vector Machines, Environment and Planning B, 36(3), 398-416 (A*)  

Tay R (2009) The Effectiveness of Automated and Manned Traffic Enforcement, International Journal of Sustainable Transport, 3(3), 178-186 (B)  

Tay R & de Barros A (2009) Minimizing Red Light Violations: How Many Cameras Do We Need for a Given Number of Locations? Journal of Transportation Safety and Security, 1(1), 18-31  

Tay R (2009) Speed Compliance in School and Playground Zones, Institute of Transportation Engineers Journal, 79(3), 36-38 (C)  

Tay R, Barua U & Kattan L (2009) Factors Contributing to Hit-and-Run in Fatal Crashes, Accident Analysis and Prevention, 41, 227-233 (A*)  

Tay R, Tan Z and Cheng X (2008) Relationship between In-Cabin Air Quality and Truck Drivers' Self-Reported Health and Alertness, Journal of the Transportation Research Forum, 47(4), 115-133 (C)  

Churchill A & Tay R (2008) An Assessment of Roadside Memorial Policies and Road Safety, Canadian Journal of Transportation, 2(1), 1-12 (C)  

Tay R (2008) Marginal Effects of Increasing Ageing Driver on Injury Crashes, Accident Analysis and Prevention, 40, 2065-2068 (A*)  

Tay R, Rifaat S & Chin H (2008) A Logistic Model of the Effects of Roadway, Environmental, Vehicle, Crash and Driver Characteristics on Hit-and-Run Crashes, Accident Analysis and Prevention, 40, 1330-1336 (A*)  

Tan Z & Tay R (2008) Sources Contributing to PM2.5 in a Commercial Truck Cabin in Winter, Transportation Research Part D, 13, 54-58 (A)  

Tay R & de Barros A (2008) Public Perceptions of the Use of Variable Message Signs, Journal of Advanced Transportation, 42(1), 95-110 (A)  

Tay R (2008) Editorial: ITS and VMS, Journal of Advanced Transportation, 42(1), 1-3 (A)  

Choi J & Tay R (2008) Development of Pictograms for Dynamic Traffic Control Systems in Korea, Journal of Advanced Transportation, 42(1), 23-43 (A)  

Lewis I, Watson B, White K & Tay R (2007) The Role of Fear in Improving Driver Safety: A Review of the Effectiveness of Fear (Threat) Appeals in Road Safety Advertising, International Journal of Behavioral and Consultation Therapy, 3(2), 203-222  

Tay R (2007) A Comparison of Reported Driving Anger in Canada with USA, UK and Australia, Journal of the Australian College of Road Safety, 18(2), 41-45 (C)  

Tay R & Churchill A (2007) The Effects of Different Types of Barriers on Traffic Speed, Canadian Journal of Transportation, 1(1), 56-66 (C)  

Lewis I, Watson B, White K & Tay R (2007) Promoting Public Health Messages: Should We Move Beyond Fear-Evoking Appeals in Road Safety? Qualitative Health Research, 17, 61-74 (A)   

Tay R & Rifaat S (2007) Factors Contributing to the Severity of Crashes at Intersections, Journal of Advanced Transportation, 41(3), 245-265 (A)  

Lewis I, Watson B & Tay R (2007) Examining the Effectiveness of Physical Threats in Road Safety Advertising: The Role of the Third-Person Effect, Gender, and Age, Transportation Research Part F: Traffic Psychology and Driver Behaviour, 10, 48-60 (C)   

Newnam S & Tay R (2007) Evaluating the Effectiveness of a Fleet Management System, Journal of Advanced Transportation, 41(1), 39-52 (A)  

Cheng X, Tan Z, Wang X and Tay R (2006) Air Quality in Commercial Truck Cabins, Transportation Research Part D: Transportation and the Environment, 11(6), 389-395 (A)  

Newnam S, Tay R & Mason C (2006) Using Psychological Frameworks to Inform the Evaluation of Fleet Safety Initiatives, Safety Science, 44(9), 809-820 (A)  

Somasundaraswaran A and Tay R (2006) Self Reported Differences between Crash-Involved and Non-Crash-Involved Three-Wheeler Drivers in Sri Lanka, Journal of the International Association of Traffic and Safety Sciences, 30(1), 68-72 (C)  

Cheng X, Tan Z, Tay R and Yuan W (2006) Air Quality in Transportation Cabins – Part I: How Much Do We Know about It? ASHRAE Transactions, 112(2), 505-517 (B)  

Tan Z, Cheng X and Tay R (2006) Air Quality in Transportation Cabins– Part II: Field Measurement of In-Truck Air Quality, ASHRAE Transactions, 112(2), 518-525 (B)  

Tay R (2006) Ageing Driver: Storm in a Teacup? Accident Analysis and Prevention, 38(1), 112-121 (A*)  

Wu Q, Huang B & Tay R (2005) Adaptive Path Finding for Moving Objects, Lecture Notes in Computer Science, 3833, 155-167

Tay R (2005) Invited Commentary: Traffic Safety, Journal of Transportation Research Forum, 44(1), 191-193 (C)  

Tay R (2005) The Effectiveness of Enforcement and Publicity Campaigns on Serious Crashes Involving Young Male Drivers: Are Drink Driving and Speeding Similar? Accident Analysis and Prevention, 37(5), 922-929 (A*)  

McCarthy P and Tay R (2005) Editorial: Alcohol, Road Safety and Public Policy, Transportation Research Part E: Logistic and Transportation Review, 41(5), 373-376 (A)  

Tay R (2005) General and Specific Deterrent Effects of Traffic Enforcement: Do We Have to Catch Offenders to Reduce Crashes? Journal of Transport Economics and Policy, 39(2), 209-223 (A)  

Tay R (2005) Deterrent Effects of Drink Driving Enforcement: Some Evidence from New Zealand, International Journal of Transport Economics, 32(1), 103-109 (C)  

Tay R (2005) Drink Driving Enforcement and Publicity Campaigns: Are the Policy Recommendations Sensitive to Model Specifications? Accident Analysis and Prevention, 37(2), 259-266 (A*)  

Tay R (2005) Mass Media Campaigns Reduce the Incidence of Drink and Driving, Evidence Based Healthcare and Public Health, 9, 26-29 (B)  

Conference Papers Since 2005 (ERA A Ranked Conference Only)  

Anowar S, Yasmin S & Tay R (2013) Reducing the Severity of Crashes during Holidays: Are We Targeting the Right Behaviors? Transportation Research Board Annual Meeting, Washington DC

Tay R (2012) Designing and Testing Theory Based Road Safety Messages, Transportation Research Board Annual Meeting, Washington DC  

Anowar S, Yasmin S & Tay R (2012) Severity of Single Vehicle Crashes During Holidays, Transportation Research Board Annual Meeting, Washington DC  

Yasmin S, Anowar S & Tay R (2012) Effects of Drivers’ Action on the Severity of Emergency Vehicle Collisions, Transportation Research Board Annual Meeting, Washington DC  

Rahman M. Kattan L & Tay R (2011) Injury Risks in Collision Involving Buses in Alberta, Transportation Research Board Annual Meeting, Washington DC  

Sarkar S, Tay R & Hunt J (2011) Pedestrian Crashes on National Highways in Bangladesh: Causative Factors and Trends, Transportation Research Board Annual Meeting, Washington DC  

Azad A, Tay R & Wirasinghe C (2010) Calgary Transit Safety Assessment: Employees’ Perception, World Congress on Transportation Research, Lisbon, Portugal  

Rifaat S & Tay R (2010) Effect of Street Pattern on Road Safety: Are Policy Recommendations Sensitive to Different Aggregations of Crashes by Severity? Transportation Research Board Annual Meeting, Washington DC  

Barua U, Azad A & Tay R (2010) Fatality Risks of Intersection Crashes in Rural Undivided Highways of Alberta, Canada, Transportation Research Board Annual Meeting, Washington DC  

Shah M, Kattan L, Tay R & Acharjee S (2010) A Follow-up Study on Pedestrian Scramble Operations in Calgary, Transportation Research Board Annual Meeting, Washington DC  

Sarkar S, Hoque S and Tay R (2010) Development of Road Safety Audit Review Prompt List for Intersections of National Highways in Bangladesh Using Severity Reduction Principle, Transportation Research Board Annual Meeting, Washington DC  

Rifaat S & Tay R (2009) Effects of Street Pattern on Injury Risk in Two Vehicle Crashes, Transportation Research Board Annual Meeting, Washington DC  

Acharjee S, Kattan L & Tay R (2009) Calgary Downtown Pedestrian Scramble: An Evaluation of the Pilot Study, Transportation Research Board Annual Meeting, Washington DC  

Sarkar S & Tay R (2009) Prioritizing Road Safety Funding Among Geographic Regions Using Data Envelopment Analysis, Transportation Research Board Annual Meeting, Washington DC  

Tay R (2008) Optimizing Photo Radar Enforcement: Do We Have to Catch Offenders to Reduce Crashes? Transportation Research Board Annual Meeting, Washington DC  

Tay R & Li J (2008) Drivers' Perception and Reaction to Chain Link Fence, Transportation Research Board Annual Meeting, Washington DC  

Tay R & Rifaat S (2007) A Study of Hit & Run Cases in Singapore, Transportation Research Board Annual Meeting, Washington DC  

Cheng X, Tan Z and Tay R (2006) Air Quality in Transportation Cabins – Part I: How Much Do We Know about It? ASHRAE Annual Meeting, Quebec City, Canada  

Cheng X, Tan Z and Tay R (2006) Air Quality in Transportation Cabins – Part II: Field Measurement of In-Truck Air Quality, ASHRAE Annual Meeting, Quebec City, Canada  

Xie C, Huang B & Tay R (2006) Evaluation of Newton-Raphson Method versus Genetic Algorithm for Logistic Analysis with Application to Land Use Transportation Modeling, Transportation Research Board Annual Meeting, January 2006, Washington DC  

Xie C, Tay R & Huang B (2006) Protecting Critical Infrastructure by Blocking Suspicious Vehicles with Probabilistic Route Choice Behavior, Transportation Research Board Annual Meeting, Washington DC

 

Older Publications