Strategic communication

Why study Strategic communication?

How do community organisations communicate to the public as well as building their profile? How do corporations develop a brand and then protect it when crises arise? How do emergency bodies warn the public when danger threatens?

How do they build public trust so their warnings will be delivered? How do health agencies shape campaign to change behaviour on smoking, eating, and exercise?  How do politicians shape or challenge public opinion? These are all roles fulfilled by strategic communication practitioners.

Employment in the fields covered by strategic communication and public relations is growing as government departments and agencies, charities, community groups and corporations all expand their various forms of communication. This industry-focused degree provides a thorough practical grounding in the realities and challenges of public relations.

Career opportunities

Public relations, marketing, journalism, media, advertising and sales promotion. It can lead to roles such as account executive, journalist, media broadcaster, strategic planner and communications adviser.

Courses

Local students

2015

Bachelor of Laws/Bachelor of Arts

Duration :
5 years full-time or part-time equivalent
Semester starts :
Semester 1 and 2 (March and July)
Campus/ATAR:
Bendigo N/A
Melbourne 91.5
Year
2015
Course description
This five-year double degree prepares you to take advantage of today's rapidly evolving work environment, giving you a legal education with a global social justice perspective. You'll learn to challenge the way you think about yourself, your community and our world.

You'll have the opportunity to build expertise in areas like politics, languages, sociology, and media studies. By combining studies in law and arts, you can build a career in areas like entertainment law, publishing, public relations, international business, diplomacy, management or journalism.

To build your practical skills, we also offer hands-on experience through internships, work experience programs, and our study abroad program. A number of students participate in United Nations events and conferences, where they join discussions on global issues such as climate change.

You can choose to match your law electives to your arts major if you wish. If you major in politics, for example, you can do related elective law subjects like public international law, human rights law or justice rights and the law. If you study languages, philosophy or drama, you could choose elective law subjects in areas like Chinese law, mental disorder and criminal responsibility or intellectual property law.
Career opportunities
This course satisfies the academic requirements for admission to practise law in Victoria. It will prepare you for a career in private legal practice, government, the media, politics and the not for profit sector. You may also combine a Diploma of Languages with your degree to improve your ability to work overseas.
Professional recognition
All La Trobe University law courses include the subjects required by the Victorian Council of Legal Education to qualify for admission to legal practice. Admission to practicse as a barrister and solicitor of the Supreme Court of Victoria usually requires the completion of a traineeship (formerly referred to as articles of clerkship) or an approved practical legal training course (for example, the Leo Cussen Institute or the College of Law Victoria).
Prerequisite
VCE Units 3 and 4: a study score of at least 35 in English (EAL) or at least 30 in English other than EAL.
Year 12 and non-year 12 extra requirements
Applicants may wish to provide other documentation in support of their application. Non-Year 12 applicants must complete and submit a VTAC Personal Statement online for other information to be considered during the selection process e.g. details on work experience or reasons for applying.

Subject bonus
A study score of 25 in Drama, any Humanities, Legal Studies, Psychology or Theatre Studies equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.
Additional information
Please note that you cannot complete a major in psychology or mathematics within this double degree, even though students in the three year single arts degree may do so.
Law electives are available in intensive delivery mode at the Melbourne Campus in Summer and Winter School.
How to apply
Apply through VTAC if you're a current Year 12 student or you're applying to more than one institution. If you're not currently studying Year 12 and intend to apply only to La Trobe, you can apply direct to the University until Friday 5 December. Late applications may be accepted from 6 December.

You can also ask us a question, visit our FAQ page or chat online with one of our team (9.30am to 4.30pm, Monday to Friday). Or call us on 1300 135 045.
See Student Handbook for more details
Laws/Arts Melbourne
Laws/Arts Bendigo

Bachelor of Media and Communication

Duration :
3 years full-time or part-time equivalent
Semester starts :
Semester 1 and 2 (February and July)
Campus/ATAR:
Melbourne N/A
Year
2015
Course description
La Trobe University's Bachelor of Media and Communication allows you to specialise in Journalism, Media Industries, Sport Journalism or Strategic Communication.

You'll practice writing and producing compelling stories for different audiences across formats such as video, audio, and online platforms including blogs and mobile applications. You'll also develop skills in using social media, and learn how audiences are both challenging and changing today's media landscape. We offer a third-year internship that gives you hands-on experience relevant to your major in the media industry.

Your lecturers include industry professionals from a range of media backgrounds. Depending on your major, you'll work in our on-campus strategic communications agency, contribute to our own publication, upstart, and have access to the latest AV production equipment, a three-camera TV studio and 24-hour digital editing suites, and a full audio recording studio.

You can complement your media and communications subjects with a range of electives including politics, languages, media production, history and English, or by choosing electives from across the University in areas such as economics, commerce, science, information technology and health. You'll also develop an understanding of the media's social, political and economic roles, and the role you will play as a media and communications specialist.
Career opportunities
You'll be skilled to take up roles in TV and audio production, digital content, film making, screenwriting, social media and emerging digital content production platforms. Our media graduates have gone on to work as an Executive Producer with Channel 9 and an event consultant at International Musicians League, New York.
Prerequisite
VCE Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.
Year 12 and non-year 12 extra requirements
Guaranteed Entry (Year 12 applicants only): applicants with ATARs of 85 or above receive a first-round offer. Those with lower ATARs are considered through normal selection processes.

If you didn't get the ATAR there are other ways to get into this course.


Applicants may wish to provide other documentation in support of their application. Non-Year 12 applicants must complete and submit a VTAC Personal Statement online for other information to be considered during the selection process e.g. details on work experience or reasons for applying.

Selection may also be based on ATAR, GPA, STAT Multiple Choice, and/or an essay.
Subject bonus
A study score of 25 in any Humanities, Legal Studies or Psychology equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.
Fee amount

Additional information
Mid-year entry may be available.
How to apply
Apply through VTAC if you're a current Year 12 student or you're applying to more than one institution. If you're not currently studying Year 12 and intend to apply only to La Trobe, you can apply direct to the University until Friday 5 December. Late applications may be accepted from 6 December.

You can also ask us a question, visit our FAQ page or chat online with one of our team (9.30am to 4.30pm, Monday to Friday). Or call us on 1300 135 045.
See Student Handbook for more details
Media and Communication Melbourne

Want to know more?

Feel free to ask us a question about any course for local students.

Fees and scholarships

Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.

There is also a wide range of scholarships available for local students.

International students

2015

Bachelor of Laws/Bachelor of Arts (075232G)

Duration :
5 years
Semester starts :
Semester 1 and 2 (March and July)
Annual Tuition Fee (A$) :
25 620
Campus
Melbourne
Year
2015
Course description
This five-year double degree prepares you to take advantage of today's rapidly evolving work environment, giving you a legal education with a global social justice perspective. You'll learn to challenge the way you think about yourself, your community and our world.

You'll have the opportunity to build expertise in areas like politics, languages, sociology, and media studies. By combining studies in law and arts, you can build a career in areas like entertainment law, publishing, public relations, international business, diplomacy, management or journalism.

To build your practical skills, we also offer hands-on experience through internships, work experience programs, and our study abroad program. A number of students participate in United Nations events and conferences, where they join discussions on global issues such as climate change.

You can choose to match your law electives to your arts major if you wish. If you major in politics, for example, you can do related elective law subjects like public international law, human rights law or justice rights and the law. If you study languages, philosophy or drama, you could choose elective law subjects in areas like Chinese law, mental disorder and criminal responsibility or intellectual property law.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

La Trobe Melbourne Foundation Studies: 70 per cent final result in a course.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

or approved international equivalent.

Academic entry requirements
LTM Foundation Studies - 92
Aust. Yr 12 (ATAR) 2014 (indicative only) - Melbourne: 91.5, Bendigo: N/A
International Baccalaureate - 33
GCE A Levels - 12
HKDSE - 2 x Level 5
Sri Lankan A Levels - AAB
STPM - 10
MICSS (UEC) - not eligible
Canada Secondary School (or CPU) - 85
Norway Upper Secondary Certificate - 5
Sweden Slutbetyg - VG
All Indian Sen SC (Best 5 Subjects) - 85
Vietnam (Year 12) - not eligible
Indonesia (SMA) - not eligible
WASSCE - 2
Mayatom (Thailand) - 3.4
GAC Cert. IV - GPA 3.3
GAOKAO - see: the website

If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website.
Subject prerequisite
VCE Units 3 and 4: a study score of at least 35 in English (EAL) or 30 in any other English.
Additional information
Please note that you cannot complete a major in psychology or mathematics within this double degree, even though students in the three year single arts degree may do so.
Professional recognition
All La Trobe University Law courses include the subjects required by the Victorian Council of Legal Education to qualify for admission to legal practice. Admission to practice as a barrister and solicitor of the Supreme Court of Victoria usually requires the completion of a traineeship (formerly referred to as articles of clerkship) or an approved practical legal training course (for example, the Leo Cussen Institute or the College of Law Victoria). The relevant visa is required to complete a supervised workplace traineeship in Australia. Graduates should seek assurance or recognition of the course by relevant professional bodies in their preferred country of practice.
Career opportunities
This course satisfies the academic requirements for admission to practise law in Victoria. It will prepare you for a career in private legal practice, government, the media, politics and the not for profit sector.
How to apply
Apply now or ask us a question if you need more help. You can also call us on +61 3 9627 4805.

Please apply through VTAC if youre completing your VCE or International Baccalaureate (IB) in Victoria, or apply through UAC if youre completing your HSC or IB in New South Wales.
See Student Handbook for more details
Laws/Arts Melbourne
Laws/Arts Bendigo

How to apply?

Enquire now about any course for international students or find out how to apply.

Fees and scholarships

Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.

There is also a range of scholarships available for international students to assist students.

Your study experience

Other ways into undergraduate study

Learn how you can plan a pathway into your preferred degree, including single subject entry. See also La Trobe University Access and Equity programs which support a variety of ways into undergraduate study for applicants who have experienced educational disadvantage.

Strategic communication placement opportunities

A media internship (MST3INT) is available to students enrolled in the Bachelor of Media Studies and the Bachelor of Journalism. In this unit, students will develop contacts with, and work in, a media organisation. Students will develop an understanding of issues internal to the organisation such as its goals, structure, management and work practices.

Overseas study opportunities

Students have the opportunity to go on exchange with our main US partner, the Missouri School of Journalism in Columbia, Missouri - the oldest journalism school in the world. Students can also take advantage of La Trobe's Journalism links with the Roy H. Park School of Communications at Ithaca College in Ithaca, New York; and Queen Margaret College in Edinburgh, Scotland. Also, our students have studied at a range of University of California campuses.  To learn more, please visit the Study Abroad program.

Student work

upstart is a project of La Trobe's Journalism, Media Studies and Cinema Studies programs. The site showcases the writing of emerging journalists.

Student and graduate profiles

Students of the Faculty talk about their experience at La Trobe.

About the academic staff

You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Humanities and Social Sciences or focus on staff in Strategic communication.

Strategic communication events

There are no upcoming Strategic communication events. Browse other events.