Strategic communication
Why study Strategic communication?
How do community organisations communicate to the public as well as building their profile? How do corporations develop a brand and then protect it when crises arise? How do emergency bodies warn the public when danger threatens?
How do they build public trust so their warnings will be delivered? How do health agencies shape campaign to change behaviour on smoking, eating, and exercise? How do politicians shape or challenge public opinion? These are all roles fulfilled by strategic communication practitioners.
Employment in the fields covered by strategic communication is growing as government departments and agencies, charities, community groups and corporations all expand their various forms of communication. This industry-focused degree provides a thorough practical grounding in the realities and challenges of public relations.
Career opportunities
Public relations, marketing, journalism, media, advertising and sales promotion. It can lead to roles such as account executive, journalist, media broadcaster, strategic planner and communications adviser.
Courses
Local students
| Offer year | Course title | Campus(es) | Duration | Semester starts |
|---|---|---|---|---|
| 2013 | Bachelor of Strategic Communication |
Bendigo
Melbourne |
3 years full-time or part-time equivalent. | Semester 1 and 2 (February and July) |
Bachelor of Strategic Communication continued…
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Want to know more?
Feel free to ask us a question about any course for local students.
Fees and scholarships
Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.
There is also a wide range of scholarships available for local students.
International students
Show mid year entryShow next year’s courses
| Offer year | Course title (CRICOS) | Campus(es) | Duration | Semester starts | Annual Tuition Fee (AUD) |
|---|---|---|---|---|---|
| 2013 | Bachelor of Strategic Communication (075108A) |
Bendigo
Melbourne |
3 years | Semester 1 and 2 (March and July) | $22 750 |
Bachelor of Strategic Communication continued…
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How to apply?
Enquire now about any course for international students or find out how to apply.
Fees and scholarships
Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.
There is also a range of scholarships available for international students to assist students.
Your study experience
Other ways into undergraduate study
Learn how you can plan a pathway into your preferred degree, including single subject entry. See also La Trobe University Access and Equity programs which support a variety of ways into undergraduate study for applicants who have experienced educational disadvantage.
Strategic communication placement opportunities
A media internship (MST3INT) is available to students enrolled in the Bachelor of Media Studies and the Bachelor of Journalism. In this unit, students will develop contacts with, and work in, a media organisation. Students will develop an understanding of issues internal to the organisation such as its goals, structure, management and work practices.
Overseas study opportunities
Students have the opportunity to go on exchange with our main US partner, the Missouri School of Journalism in Columbia, Missouri - the oldest journalism school in the world. Students can also take advantage of La Trobe's Journalism links with the Roy H. Park School of Communications at Ithaca College in Ithaca, New York; and Queen Margaret College in Edinburgh, Scotland. Also, our students have studied at a range of University of California campuses. To learn more, please visit the Study Abroad program.
Student work
upstart is a project of La Trobe's Journalism, Media Studies and Cinema Studies programs. The site showcases the writing of emerging journalists.
Student and graduate profiles
Students of the Faculty talk about their experience at La Trobe.
About the academic staff
You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Humanities and Social Sciences or focus on staff in Strategic communication.
