Marketing

MarketingWhy study Marketing?

We offer innovative education and a broad range of postgraduate courses. Our courses have earned a reputation for giving you the marketing tools required to take your career to the next level. Develop advanced skills in marketing, advertising, sales, research and analysis.

Career opportunities

Graduates are prepared for various career paths within the private, public and not-for-profit sectors. Opportunities include advertising, public relations, brand management, business-to-business marketing, direct response marketing, distribution channel marketing, international marketing, marketing models and systems analysis, marketing research, new product planning, retailing management, sales and sales management, and services marketing.

 

Courses

Local students

Marketing courses
Offer yearCourse titleCampus(es)DurationSemester starts
2011 Master of Marketing Management Melbourne
1 year full-time or 4 years part-time Semester 1 and 2 (March and July)

Master of Marketing Management continued…

Course description
This course provides a pathway for recent graduates in any discipline to establish a career in marketing, in either a national or international organisation. Students gain the knowledge, skills and attitudes necessary to function effectively in either specialist or generalist roles within a marketing setting, in public and private sectors.
Prerequisite
Australian undergraduate degree or comparable degree from a recognised or accredited institution outside Australia, with a C average or above in final year; and proficiency in English.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2011): $17,800 (per 120 credit points).
How to apply
Download and complete a postgraduate coursework application form, and send it directly to the relevant campus. Please ensure you also provide all supplementary information required. Apply directly to the Graduate School of Management. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July.
Professional recognition
The degree is an internationally recognised professional qualification.
Full course details
Marketing Management (Master)Melbourne
2012 Master of Marketing Management Melbourne
1 year full-time or 4 years part-time. Semester 1 and 2 (March and July)

Master of Marketing Management continued…

Course description
This program aims to provide a postgraduate pathway for recent graduates from any discipline seeking to establish a career in marketing, in either a national or international business setting. More specifically, it aims to provide students with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalist role in the public or private sector, including for-profit and not-for-profit organisations.
Prerequisite
Australian undergraduate degree or equivalent from a recognised or accredited institution overseas, with minimum C grade average in final year; and proficiency in English.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $18,860 per 120 credit points.
How to apply
Apply direct to the University. Visit our postgraduate website to download an application form. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July.
Professional recognition
The degree is an internationally recognised professional qualification.
Full course details
Marketing Management (Master)Melbourne
2011 Master of Marketing Management with Honours Melbourne
1.5 years full time or up to 5 years part-time Semester 1 and 2 (March and July)

Master of Marketing Management with Honours continued…

Course description
This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive 20,000-word thesis.
Prerequisite
Master of Marketing Management with an overall weighted average grade of 75% across all subjects attempted.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2011): $17,800 (per 120 credit points)
Additional costs
Books and stationery approximately A$2 000.
How to apply
Download and complete a postgraduate coursework application form, and send it directly to the relevant campus. Please ensure you also provide all supplementary information required. Apply directly to the Graduate School of Management. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July.
Full course details
Marketing Management (Master - Honours)Melbourne
2012 Master of Marketing Management with Honours Melbourne
1.5 years full time or up to 5 years part-time Semester 1 and 2 (March and July)

Master of Marketing Management with Honours continued…

Course description
This course aims to provide appropriately-qualified candidates of the Master of Marketing Management with the opportunity to further strengthen and deepen their conceptualthinking and theoretical understanding of the discipline, and improve their capacity for reflection. This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive 20,000-word thesis.
Prerequisite
Master of Marketing Management with an overall weighted average grade of 75% across all subjects attempted.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $18,860 per 120 credit points.
How to apply
Apply direct to the University. Visit our postgraduate website to download an application form. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July.
Full course details
Marketing Management (Master - Honours)Melbourne
2012 Postgraduate Diploma in Marketing Melbourne
1 year full-time. Semester 1 (March)

Postgraduate Diploma in Marketing continued…

Course description
This course is designed for graduates with a marketing major seeking to extend their knowledge and understanding of marketing to an advanced level.
Prerequisite
Australian Bachelor's degree majoring in marketing, with C grade average in third year, or Graduate Diploma majoring in marketing, or approved equivalent.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $10,810 per 120 credit points.
How to apply
Apply direct to the University. Visit our postgraduate website to download an application form. Applications for Semester 1 close 31 January.
Full course details
Marketing (Postgraduate Diploma)Melbourne

How to apply?

Methods of application vary from course to course. Please see the course entry above for details of how to apply for the course you are interested in.

Fees and scholarships

Postgraduate coursework programs are either:

  • Fee-paying (where you pay the full cost of the course). FEE-HELP is available.
  • CSP (Commonwealth Supported Place), subsidised by the Commonwealth Government where you pay a contribution towards course costs. HECS-HELP is available.

Students enrolled for certain postgraduate coursework programs may be eligible for student income support.

International students

Show mid year entryShow next year’s courses

Marketing international courses
Offer yearCourse title (CRICOS)Campus(es)DurationSemester startsAnnual Tuition Fee (AUD)
2011 Master of Marketing Management (065932G) Melbourne
1 year Semester 1 and 2 (February and July) $25 950

Master of Marketing Management continued…

Year
2011
Course description
This course provides a pathway for recent graduates in any discipline to establish a career in marketing, in either a national or international organisation. Students gain the knowledge, skills and attitudes necessary to function effectively in either specialist or generalist roles within a marketing setting, in public and private sectors.
English Language Requirements
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0; or TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing; or TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English; or TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22; or Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from the La Trobe Melbourne; or Approved equivalent.
Academic entry requirements
An undergraduate or graduate degree from an Australian college or university, or a comparable degree from a recognised or accredited institution outside Australia and proficiency in English, with a C Grade average or above in final year. For entry into the Honours degree, successful completion of the Master of Marketing Management degree with an overall weighted average mark of 75 per cent across all subjects attempted.
Course details
Marketing Management (Master)Melbourne
2012 Master of Marketing Management (065932G) Melbourne
1 year Semester 1 and 2 (February and July) $27 500

Master of Marketing Management continued…

Year
2012
Course description
This program aims to provide a postgraduate pathway for recent graduates from any discipline seeking to establish a career in marketing, in either a national or international business setting. More specifically, it aims to provide students with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalist role in the public or private sector, including for-profit and not-for-profit organisations.
English Language Requirements
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0; or TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing; or TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English; or TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22; or Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from La Trobe Melbourne; or Approved equivalent.
Academic entry requirements
An undergraduate or graduate degree from an Australian college or university, or a comparable degree from a recognised or accredited institution outside Australia and proficiency in English, with a C Grade average or above in final year.
Additional information
In addition to the requirements for the Master of Marketing Management, Honours candidates complete a 20 000-word research paper, equivalent to four subjects.
Course details
Marketing Management (Master)Melbourne
2011 Master of Marketing Management with Honours (065931G) Melbourne
18 months Semester 1 and 2 (February and July) $25 950

Master of Marketing Management with Honours continued…

Year
2011
Course description
This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive 20,000-word thesis.
English Language Requirements
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0; or TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing; or TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English; or TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22; or Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from the La Trobe Melbourne; or Approved equivalent.
Academic entry requirements
Successful completion of the Master of Marketing Management degree with an overall weighted average mark of 75 per cent across all subjects attempted.
Additional costs
Books and stationery approximately A$2 000.
Course details
Marketing Management (Master - Honours)Melbourne
2012 Master of Marketing Management with Honours (065931G) Melbourne
18 months Semester 1 and 2 (February and July) $27 500

Master of Marketing Management with Honours continued…

Year
2012
Course description
This course aims to provide appropriately-qualified candidates of the Master of Marketing Management with the opportunity to further strengthen and deepen their conceptualthinking and theoretical understanding of the discipline, and improve their capacity for reflection. This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive 20,000-word thesis.
English Language Requirements
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0; or TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing; or TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English; or TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22; or Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from La Trobe Melbourne; or Approved equivalent.
Academic entry requirements
An undergraduate or graduate dgree from an Australian college or university - or a comparable degree from a recognised or accredited institution outside Australia - and proficiency in English, with a C Grade average or above in the final year.
Additional information
In addition to requirements for the Master of Management, Honours candidates complete a 20 000-word research paper, equivalent to four subjects
Course details
Marketing Management (Master - Honours)Melbourne
2012 Postgraduate Diploma in Marketing (043821G) Melbourne
1 year Semester 1 (February) $20 630

Postgraduate Diploma in Marketing continued…

Year
2012
Course description
This course is designed for graduates with a marketing major seeking to extend their knowledge and understanding of marketing to an advanced level.
English Language Requirements
IELTS (Academic) - minimum overall band score of 6.5 with no individual band score less than 6.0 or TOEFL Computer-Based Test - A minimum score of 233 with a score of 5 in essay writing or TOEFL Paper-based Test - A minimum score of 575 with a score of 5 or more in the test of Written English or TOEFL Internet-based Test - A minimum score of 88 with no individual score less than 22 or Completion of the English for Further Studies Advanced Stage 5B certificate at PG (postgraduate) level available from La Trobe Melbourne or Approved equivalent.
Academic entry requirements
An Australian Bachelor's degree with a major in marketing with a C Grade average in third year, a Graduate Diploma with a major in marketing and a C Grade average, or approved international equivalent.
Course details
Marketing (Postgraduate Diploma)Melbourne

How to apply?

Enquire now about any course for international students or find out how to apply.

 

Fees and scholarships

Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.

There is also a range of scholarships available for international students to assist students.

Related study options

Didn't find a suitable course? You could also try these study options:

Your study experience

Overseas study opportunities

Gain valuable overseas experience by taking part in a short-term overseas study program with one of our 100 partner universities in over 30 countries. Or spend 6–12 months in a student exchange program in destinations like Canada, the US, South America, Europe or the UK. Our exchange partners include the University of Innsbruck, Copenhagen Business School, Berlin School of Economics or the BEM Management School in France. See student exchange.

About the academic staff

You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Business, Economics and Law or focus on staff in Marketing.

Student and graduate profiles

Find out about the experiences of one of our Marketing postgraduate students.

Studying at La Trobe has meant independence, opportunity and challenge.

Ms Alicia Manjón, Law and Management

Marketing events

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