Marketing

MarketingWhy study Marketing?

We offer innovative education and a broad range of postgraduate courses. Our courses have earned a reputation for giving you the marketing tools required to take your career to the next level. Develop advanced skills in marketing, advertising, sales, research and analysis.

Career opportunities

Graduates are prepared for various career paths within the private, public and not-for-profit sectors. Opportunities include advertising, public relations, brand management, business-to-business marketing, direct response marketing, distribution channel marketing, international marketing, marketing models and systems analysis, marketing research, new product planning, retailing management, sales and sales management, and services marketing.

 

Courses

Local students

Marketing courses
Offer yearCourse titleCampus(es)DurationSemester starts
2013 Master of Management Melbourne
2 years full-time or part-time equivalent. Semester 1 and 2 (March and July)

Master of Management continued…

Course description
The Master of Management degree is developed for students seeking to develop a career in management or leadership. Starting with the core foundation knowledge required of all managers whatever the context, the course then goes on to provide the opportunity for students to develop knowledge in more specialised areas of management or to maintain a more general orientation in their studies.

The degree brings together students from a diverse mix of academic backgrounds ranging from engineering, humanities and science to management in a way that facilitates dynamic multidisciplinary innovation and exchange of ideas.

The primary objective of the course is to equip students with the tools and skills necessary to develop ideas, to lead and to manage organisational activities across corporate, government and not-for-profit sectors, and in small, medium, and large scale enterprises.

This course offers opportunities for an independent research thesis project.

The course requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of eight elective subjects.
Prerequisite
Successful completion of an Australian undergraduate degree or an approved international equivalent. Applicants without an undergraduate degree but with 5 or more years of relevant work experience may be considered for entry on an individual basis.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $19,110 per 120 credit points
Additional costs
The Faculty of Business, Economics and Law is investigating the potential for international study tours and placement/practicums.
Additional information
Opportunities for international study tour and placement/practicum are being investigated.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July. Download, complete and submit a postgraduate coursework program .
Full course details
Course structures and subject information for the following cours(es):
ManagementMelbourne
2013 Master of Management (Entrepreneurship and Innovation) 2 years full-time or part-time equivalent Semester 1 and 2 (March and July)

Master of Management (Entrepreneurship and Innovation) continued…

Course description
The Master of Management (Entrepreneurship and Innovation) is tailored to students who wish to create and lead the development of new business opportunities and to manage innovation across the broad and diverse sectors in society. The degree brings together students from a varied mix of academic backgrounds ranging from engineering, arts and humanities, and science to management in a way that facilitates dynamic multidisciplinary innovation and the exchange of ideas.

Innovation and entrepreneurship provides a significant opportunity to directly address the world's economic and social challenges and to support prosperity.

The program aims to equip students with the tools and skills necessary to develop ideas, to lead and manage entrepreneurial activities for creating new business ventures and to develop and sustain innovation practice across corporate, government and not-for-profit sectors, in small, medium and large scale enterprises.

The degree offers opportunities for an independent research thesis project.

The course requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of three specialisation subjects and five electives.
Prerequisite
Successful completion of an Australian undergraduate degree or an approved international equivalent. Applicants without an undergraduate degree but with 5 or more years of relevant work experience may be considered for entry on an individual basis.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $19,110 per 120 credit points
Additional information
Opportunities for international study tour and placement/practicum are being investigated.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July. Download, complete and submit a postgraduate coursework program application form.
Full course details
Course structures and subject information for the following cours(es):
Management (Entrepreneurship and Innovation)Melbourne
2013 Master of Management (Human Resource Management) Melbourne
2 years full-time or part-time equivalent. Semester 1 and 2 (March and July)

Master of Management (Human Resource Management) continued…

Course description
The Master of Management (HRM) is an innovative, pre-experience postgraduate coursework degree targeted towards students with a specific interest in people management.

The program provides students with the theoretical knowledge and practical skills required of contemporary human resource managers. Taking a global perspective, the course covers core areas of HRM including the fundamentals of management, marketing, human resource management, organisational behaviour, economics, accounting and finance, while also offering opportunities to develop more specialised knowledge in other areas of management and leadership.

The course is ideal for students who desire a career in HRM, or for people already in HRM roles who wish to develop their knowledge and understanding of HRM. It is relevant to HRM practice across all sectors, including private, not-for-profit and state sectors.

The degree requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of three specialisation subjects and five elective subjects.
Prerequisite
Successful completion of an Australian undergraduate degree or an approved international equivalent. Applicants without an undergraduate degree but with 5 or more years of relevant work experience may be considered for entry on an individual basis.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $19,110 per 120 credit points
Additional costs
The Faculty of Business, Economics and Law is investigating opportunities for international study tours and placement/practicums.
Additional information
Opportunities for international study tour and placement/practicum are being investigated.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applications for Semester 2 close 15 July. Download, complete and submit a postgraduate coursework program application form.
Full course details
Course structures and subject information for the following cours(es):
Management (Human Resource Management)Melbourne
2013 Master of Marketing Management Melbourne
1 year full-time or equivalent part-time. Semester 1 and 2 (March and July)

Master of Marketing Management continued…

Course description
This program aims to provide a postgraduate pathway for recent graduates from any discipline seeking to establish a career in marketing, in either a national or international business setting.

More specifically, it aims to provide students with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalist role in the public or private sector, including for-profit and not-for-profit organisations.
Prerequisite
Successful completion of an Australian undergraduate degree or an approved international equivalent. Applicants without an undergraduate degree but with 5 or more years of relevant work experience may be considered for entry on an individual basis.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $18,860 per 120 credit points.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applications for Semester 2 close 5 July. Download, complete and submit a postgraduate coursework program application form. Please ensure you also provide all supplementary information required.
Professional recognition
The degree is an internationally recognised professional qualification.
Full course details
Course structures and subject information for the following cours(es):
Marketing Management (Master)Melbourne
2013 Master of Marketing Management with Honours Melbourne
1.5 years full time or equivalent part-time. Semester 1 and 2 (March and July)

Master of Marketing Management with Honours continued…

Course description
This course aims to provide appropriately-qualified candidates of the Master of Marketing Management with the opportunity to further strengthen and deepen their conceptual thinking and theoretical understanding of the discipline, and improve their capacity for reflection.

This course aims to further engage Master of Marketing Management candidates in the cycle of marketing management praxis, via a formal research process and a comprehensive
20 000-word thesis.
Prerequisite
Successful completion of the Master of Marketing Management with an overall weighted average grade of 75% across all subjects attempted.

Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $18,860 per 120 credit points.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applications for Semester 2 close 5 July. Applicants can download an application form from our postgraduate website. Please ensure you also provide all supplementary information required.
Full course details
Course structures and subject information for the following cours(es):
Marketing Management (Master - Honours)Melbourne
2013 Postgraduate Diploma in Marketing Melbourne
1 year full-time. Semester 1 (March)

Postgraduate Diploma in Marketing continued…

Course description
Graduates with a marketing major seeking to extend their knowledge and understanding of marketing would be suited to this program.
Prerequisite
Australian Bachelor's degree majoring in marketing, with C grade average in third year, or Graduate Diploma majoring in marketing, or approved equivalent.
Fee type
Fees (Fee-Help available)
Fee amount
Indicative (2012): $10,810 per 120 credit points.
How to apply
Apply directly to the University. Applications for Semester 1 close 31 January. Applicants can download an application form from our postgraduate website. Please ensure you also provide all supplementary information required.
Full course details
Course structures and subject information for the following cours(es):
Marketing (Postgraduate Diploma)Melbourne

How to apply?

Methods of application vary from course to course. Please see the course entry above for details of how to apply for the course you are interested in.

Fees and scholarships

Postgraduate coursework programs are either:

  • Fee-paying (where you pay the full cost of the course). FEE-HELP is available.
  • CSP (Commonwealth Supported Place), subsidised by the Commonwealth Government where you pay a contribution towards course costs. HECS-HELP is available.

Students enrolled for certain postgraduate coursework programs may be eligible for student income support.

International students

Show mid year entryShow next year’s courses

Marketing international courses
Offer yearCourse title (CRICOS)Campus(es)DurationSemester startsAnnual Tuition Fee (AUD)
2013 Master of Management (077460B) Melbourne
2 years Semester 1 and 2 (March and July) $23 600

Master of Management continued…

Year
2013
Course description
The Master of Management degree is developed for students seeking to develop a career in management or leadership. Starting with the core foundation knowledge required of all managers whatever the context, the course then goes on to provide the opportunity for students to develop knowledge in more specialised areas of management or to maintain a more general orientation in their studies.

The degree brings together students from a diverse mix of academic backgrounds ranging from engineering, humanities and science to management in a way that facilitates dynamic multidisciplinary innovation and exchange of ideas.

The primary objective of the course is to equip students with the tools and skills necessary to develop ideas, to lead and to manage organisational activities across corporate, government and not-for-profit sectors, and in small, medium, and large scale enterprises.

This course offers opportunities for an independent research thesis project.

The course requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of eight elective subjects.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

or approved international equivalent.
Academic entry requirements
Successful completion of an Australian undergraduate degree or an approved international equivalent, with a minimum overall grade of 60 per cent or higher in the final year.
Additional costs
The Faculty of Business, Economics and Law is investigating the potential for international study tours and placement/practicums.
Full course details
Course structures and subject information for the following cours(es):
ManagementMelbourne
2013 Master of Management (Entrepreneurship and Innovation) (077450D) Melbourne
2 years Semester 1 and 2 (March and July) $23 600

Master of Management (Entrepreneurship and Innovation) continued…

Year
2013
Course description
The Master of Management (Entrepreneurship and Innovation) is tailored to students who wish to create and lead the development of new business opportunities and to manage innovation across the broad and diverse sectors in society. The degree brings together students from a varied mix of academic backgrounds ranging from engineering, arts and humanities, and science to management in a way that facilitates dynamic multidisciplinary innovation and the exchange of ideas.

Innovation and entrepreneurship provides a significant opportunity to directly address the world's economic and social challenges and to support prosperity.

The program aims to equip students with the tools and skills necessary to develop ideas, to lead and manage entrepreneurial activities for creating new business ventures and to develop and sustain innovation practice across corporate, government and not-for-profit sectors, in small, medium and large scale enterprises.

The degree offers opportunities for an independent research thesis project.

The course requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of three specialisation subjects and five electives.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

or approved international equivalent.
Academic entry requirements
Successful completion of an Australian undergraduate degree or an approved international equivalent, with a minimum overall grade of 60 per cent or higher in the final year.
Full course details
Course structures and subject information for the following cours(es):
Management (Entrepreneurship and Innovation)Melbourne
2013 Master of Management (Human Resource Management) (077454M) Melbourne
2 years Semester 1 and 2 (March and July) $23 600

Master of Management (Human Resource Management) continued…

Year
2013
Course description
The Master of Management (HRM) is an innovative, pre-experience postgraduate coursework degree targeted towards students with a specific interest in people management.

The program provides students with the theoretical knowledge and practical skills required of contemporary human resource managers. Taking a global perspective, the course covers core areas of HRM including the fundamentals of management, marketing, human resource management, organisational behaviour, economics, accounting and finance, while also offering opportunities to develop more specialised knowledge in other areas of management and leadership.

The course is ideal for students who desire a career in HRM, or for people already in HRM roles who wish to develop their knowledge and understanding of HRM. It is relevant to HRM practice across all sectors, including private, not-for-profit and state sectors.

The degree requires the completion of 16 subjects totalling 240 credit points. First year consists of eight core subjects while second year consists of three specialisation subjects and five elective subjects.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

or approved international equivalent.
Academic entry requirements
Successful completion of an Australian undergraduate degree or an approved international equivalent, with a minimum overall grade of 60 per cent or higher in the final year.
Additional costs
The Faculty of Business, Economics and Law is investigating opportunities for international study tours and placement/practicums.
Full course details
Course structures and subject information for the following cours(es):
Management (Human Resource Management)Melbourne
2013 Master of Marketing Management (065932G) Melbourne
1 year Semester 1 and 2 (March and July) $29 450

Master of Marketing Management continued…

Year
2013
Course description
This program aims to provide a postgraduate pathway for recent graduates from any discipline seeking to establish a career in marketing, in either a national or international business setting.

More specifically, it aims to provide students with the knowledge skills and attitude necessary for them to function effectively in a marketing setting, in either a specialist or generalist role in the public or private sector, including for-profit and not-for-profit organisations.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

Or approved international equivalent.
Academic entry requirements
An undergraduate or graduate degree from an Australian college or university, or a comparable degree from a recognised or accredited institution outside Australia, with a C Grade average or above in final year.
Full course details
Course structures and subject information for the following cours(es):
Marketing Management (Master)Melbourne
2013 Postgraduate Diploma in Marketing (043821G) Melbourne
1 year Semester 1 (March) $22 160

Postgraduate Diploma in Marketing continued…

Year
2013
Course description
Graduates with a marketing major seeking to extend their knowledge and understanding of marketing would be suited to this program.
English Language Requirements
IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): completion of English for Further Studies Advanced Stage 5B Certificate at postgraduate (EFS5 (70 per cent) PG1) level. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

Or approved international equivalent.
Academic entry requirements
An Australian Bachelor's degree with a major in marketing with a C Grade average in third year, a Graduate Diploma with a major in marketing and a C Grade average, or approved international equivalent.
Full course details
Course structures and subject information for the following cours(es):
Marketing (Postgraduate Diploma)Melbourne

How to apply?

Enquire now about any course for international students or find out how to apply.

 

Fees and scholarships

Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.

There is also a range of scholarships available for international students to assist students.

Related study options

Didn't find a suitable course? You could also try these study options:

Your study experience

Overseas study opportunities

Gain valuable overseas experience by taking part in a short-term overseas study program with one of our 100 partner universities in over 30 countries. Or spend 6–12 months in a student exchange program in destinations like Canada, the US, South America, Europe or the UK. Our exchange partners include the University of Innsbruck, Copenhagen Business School, Berlin School of Economics or the BEM Management School in France. See student exchange.

About the academic staff

You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Business, Economics and Law or focus on staff in Marketing.

Student and graduate profiles

Find out about the experiences of one of our Marketing postgraduate students.

James Lawrence

La Trobe University is a place where everyone matters.

Mr James Lawrence, Business, Economics and Law

Marketing events

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