Marketing
Why study Marketing?
We are unique in offering students a flexible approach to studying business and marketing. Choose your level of specialisation in marketing by taking a major within the Bachelor of Business, or a dedicated marketing degree. You will enter the workforce trained in competencies and skills that are recognised in Australia and overseas. A state-of-the-art curriculum covers marketing fundamentals, advertising and brand management, sustainable marketing, international marketing, market research and strategic data analysis. Develop practical skills in the marketing practicum. Learn how to identify customer needs and wants, create strategies for products and services, and make decisions about pricing, promotion and distribution.
Career opportunities
Graduates can work in Australia or overseas as marketing managers or in marketing positions in advertising, branding and product management.
Visit our Career Development Centre website and start planning your career.
Courses
Local students
2013
Bachelor of Business
- Duration :
- 3 years full-time or part-time equivalent
- Semester starts :
- Semester 1 and 2 (February and July)
- Campus/ATAR:
- Albury-Wodonga 51.9
- Bendigo 51
- Melbourne 55.25
- Mildura n/a
- Shepparton 51.9
- Year
- 2013
- Course description
- This course aims to give students the knowledge and skills necessary for careers in a wide range of areas within the private and public sectors. It adopts a problem-focused approach that helps students develop important problem-solving and decision-making skills relevant to any business.
Depending on campus, majors include business economics, financial planning, financial management, human resource (HR) management, international business, international management, macroeconomics, management, management information systems, marketing, and sustainable resource management. The flexible program includes an exit point at Diploma level for domestic students only (see Diploma in Business). - Prerequisite
- VCE Units 3 & 4: study score of at least 25 in English (ESL) or 20 in any other English.
NSW HSC: satisfy Year 12 English requirements. - Year 12 and non-year 12 extra requirements
- Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
For more information about VTAC Personal History online please visit our Extra Requirements page. - Middle band
- Completion of Business Management, Accounting or Economics facilitates an additional aggregate point per study, to a maximum of 2 points. Performance in prerequisite studies and Business Studies (any) is also considered, as are criteria for the Rural and Regional Access Scheme (RRSAS) and Special Entry Access Scheme (SEAS).
- How to apply
- Apply direct to the University for Semester 1 or Semester 2, 2013.
- Professional recognition
- Human Resource Management graduates can seek admission to the Australian Human Resource Institute (subject to relevant work experience). Marketing graduates are eligible to join the Australian Marketing Institute or the Australian Market and Social Research Society as associate members.
- Full course details
- Business Melbourne
Business Bendigo
Business Mildura
Business Shepparton
Business Albury-Wodonga
Bachelor of Business Information Systems
- Duration :
- 3 years full-time or 6 years part-time.
- Semester starts :
- Semester 1 and 2 (March and July)
- Campus/ATAR:
- Melbourne 60.65
- Year
- 2013
- Course description
- Established in response to strong industry demand, this course aims to give students skills in the design and use of software to store data records, a thorough understanding of information technology (IT) tools, and specialist knowledge in management, marketing or accounting. The curriculum covers software applications used in business management, and helps students develop professional business management skills. Upon graduation, students should have extensive knowledge of business and information systems concepts, and be able to critically analyse and develop innovative solutions for business problems.
- Prerequisite
- VCE Units 3 & 4: English (any). VCE Units 1 and 2: General Mathematics or Mathematical Methods.
- Year 12 and non-year 12 extra requirements
- Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
For more information about VTAC Personal History online please visit our Extra Requirements page. - Middle band
- Consideration is given to Special Entry Access Scheme (SEAS) criteria; and a regional bonus may apply. Performance in prerequisite studies is also considered.
- Fee amount
- Indicative (2011) CSP student contribution: $7752 (per 120 credit points).
- How to apply
- Apply direct to the University for Semester 1 or Semester 2, 2013.
- Professional recognition
- This course is fully accredited by the Australian Computer Society.
- Full course details
- Business Information SystemsMelbourne
Bachelor of Business (Marketing)
- Duration :
- 3 years full-time or part-time equivalent
- Semester starts :
- Semester 1 and 2 (February and July)
- Campus/ATAR:
- Melbourne 62.1
- Year
- 2013
- Course description
- This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable. A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
The first year framework comprises four business foundation subjects, one discipline-specific subject and three elective subjects. The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business. The discipline specific subject, Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing. The three elective subjects broaden the students' learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.
- Prerequisite
- Completion of VCE and units 3 and 4 with study score of at least 25 for English (ESL) and 20 for any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
- Year 12 and non-year 12 extra requirements
- Non-Year 12 selection may involve: ENTER/ATAR, VTAC Personal History online, GPA, STAT Multiple Choice.
Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
For more information about VTAC Personal History online please visit our Extra Requirements page. - Middle band
- Completion of Business Management facilitates 1 additional aggregate point per study, to a maximum of 2 points. Performance in prerequisite studies and Business Studies (any) is also considered.
- How to apply
- Apply direct to the University for Semester 1 or Semester 2, 2013.
- Professional recognition
- Graduates are eligible to join the Australian Marketing Insitute, the Australian Market and Social Research Society and the Marketing Association of Australia & New Zealand.
- Full course details
- Business (Marketing)Melbourne
Bachelor of Business (Tourism Management/Marketing)
- Duration :
- 3 years full-time or part-time equivalent
- Semester starts :
- Semester 1 and 2 (March and July)
- Campus/ATAR:
- Melbourne n/a
- Year
- 2013
- Course description
- Travel and tourism industries generate billions of dollars worldwide each year. To work successfully in this arena, professionals need excellent interpersonal, conceptual and critical thinking skills, and a thorough understanding of marketing.
This course aims to give students an understanding of the key role marketing plays in travel and tourism, along with a grounding in business studies. Distinguishing features include a teaching style that blends theory and practical work, where students have the opportunity undertake an industry project (practicum) and/or an international study tour. - Prerequisite
- Units 3 & 4: study score of at least 25 in English (ESL) or 20 in any other English.
- Year 12 and non-year 12 extra requirements
- Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.
For more information about VTAC Personal History online please visit our Extra Requirements page. - Middle band
- Completion of Business Management facilitates 1 additional aggregate point. Consideration is also given to performance in prerequisite studies and to Special Entry Access Scheme (SEAS) criteria.
- How to apply
- Apply direct to the University for Semester 1 or Semester 2, 2013.
- Professional recognition
- Graduates may be eligible for professional recognition as an Accredited Meeting Manager with Meetings and Events Australia.
- Full course details
- Business (Tourism Management / Marketing)Melbourne
Want to know more?
Feel free to ask us a question about any course for local students.
Fees and scholarships
Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.
There is also a wide range of scholarships available for local students.
International students
2013
Bachelor of Business (019479E)
- Duration :
- 3 years
- Semester starts :
- Semester 1 and 2 (March and July)
- Annual Tution Fee (AUD) :
- 21 440
- Campus
- Albury-Wodonga, Bendigo, Melbourne, Mildura, Shepparton
- Year
- 2013
- Course description
- This course aims to give students the knowledge and skills necessary for careers in a wide range of areas within the private and public sectors. It adopts a problem-focused approach that helps students develop important problem-solving and decision-making skills relevant to any business.
Depending on campus, majors include business economics, financial planning, financial management, human resource (HR) management, international business, international management, macroeconomics, management, management information systems, marketing, and sustainable resource management. The flexible program includes an exit point at Diploma level for domestic students only (see Diploma in Business). Albury-Wodonga, Bendigo, Melbourne, Mildura, Shepparton - English Language Requirements
- Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60%) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;
TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;
La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;
English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.
Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): a grade of B or higher.
Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;
or approved international equivalent. Albury-Wodonga, Bendigo, Melbourne, Mildura, Shepparton - Academic entry requirements
- LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - Melbourne: 60. Albury-Wodonga, Bendigo, Mildura, Shepparton: 50.
International Baccalaureate - 24
GCE A Levels - Melbourne: 8 Albury-Wodonga, Bendigo, Mildura, Shepparton: 7.
Hong Kong A Levels - Melbourne: 6. Albury-Wodonga, Bendigo, Mildura, Shepparton: 5.
HKDSE- 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - Melbourne: 65. Albury-Wodonga, Bendigo, Mildura, Shepparton: 60.
Norway Upper Secondary Certificate - Melbourne: 3.5. Albury-Wodonga, Bendigo, Mildura, Shepparton: 3.0.
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - Melbourne: 60. Albury-Wodonga, Bendigo, Mildura, Shepparton: 55.
Indonesia (SMA) - Melbourne: 7.5. Albury-Wodonga, Bendigo, Mildura, Shepparton: 7.0
Vietnam (Year 12) - 8
Thailand (Matayoma 6) - GPA 2.6
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website. Albury-Wodonga, Bendigo, Melbourne, Mildura, Shepparton - Professional recognition
- Students completing with a Human Resource Management major gain admission to the Australian Human Resource Institute (subject to relevant work experience).
Students completing with a Marketing major are eligible to join the Australian Marketing Institute or the Marketing Research Society of Australia as associate members.
Albury-Wodonga, Bendigo, Melbourne, Mildura, Shepparton - Full course details
- Business Melbourne
Business Bendigo
Business Mildura
Business Shepparton
Business Albury-Wodonga
Bachelor of Business Information Systems (075223J)
- Duration :
- 3 years
- Semester starts :
- Semester 1 and 2 (March and July)
- Annual Tution Fee (AUD) :
- 21 500
- Campus
- Melbourne
- Year
- 2013
- Course description
- Established in response to strong industry demand, this course aims to give students skills in the design and use of software to store data records, a thorough understanding of information technology (IT) tools, and specialist knowledge in management, marketing or accounting. The curriculum covers software applications used in business management, and helps students develop professional business management skills. Upon graduation, students should have extensive knowledge of business and information systems concepts, and be able to critically analyse and develop innovative solutions for business problems. Melbourne
- English Language Requirements
- IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;
TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;
Satisfactory completion of the English for Further Studies Advanced Stage 5B (EFS5 UG minimum 60 per cent) which is available from La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;
English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.
Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): a grade of B or higher.
Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;
or approved international equivalent. Melbourne - Academic entry requirements
- LTM Foundation Studies - not available
Aust. Yr 12 (ATAR) 2012 (indicative only) - 62.2
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 60
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 65
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate programs. For more information please visit the La Trobe Melbourne website.
Melbourne - Subject prerequisite
- Mathematics determined to be equivalent to the Australian VCE Units 1 and 2 General Mathematics or Mathematical Methods. Units 3 and 4, a study score of at least 25 in English (any). Melbourne
- Professional recognition
- The Faculty Department of Computer Science and Computer Engineering has applied for accreditation by the Australian Computer Society. Melbourne
- Full course details
- Business Information SystemsMelbourne
Bachelor of Business (Marketing) (067108A)
- Duration :
- 3 years
- Semester starts :
- Semester 1 and 2 (March and July)
- Annual Tution Fee (AUD) :
- 21 440
- Campus
- Melbourne
- Year
- 2013
- Course description
- This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable. A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
The first year framework comprises four business foundation subjects, one discipline-specific subject and three elective subjects. The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business. The discipline specific subject, Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing. The three elective subjects broaden the students' learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.
Melbourne - English Language Requirements
- Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60 per cent) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;
TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;
La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;
English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.
Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): a grade of B or higher.
Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;
or approved international equivalent. Melbourne - Academic entry requirements
- LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - 60
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 65
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 60
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate programs. For more information please visit the La Trobe Melbourne website. Melbourne - Professional recognition
- Graduates are eligible to join the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMSRS) and the Marketing Association of Australia and New Zealand (MAANZ). Melbourne
- Full course details
- Business (Marketing)Melbourne
Bachelor of Business (Tourism Management/Marketing) (072765C)
- Duration :
- 3 years
- Semester starts :
- Semester 1 and 2 (March and July)
- Annual Tution Fee (AUD) :
- 21 440
- Campus
- Melbourne
- Year
- 2013
- Course description
- Travel and tourism industries generate billions of dollars worldwide each year. To work successfully in this arena, professionals need excellent interpersonal, conceptual and critical thinking skills, and a thorough understanding of marketing.
This course aims to give students an understanding of the key role marketing plays in travel and tourism, along with a grounding in business studies. Distinguishing features include a teaching style that blends theory and practical work, where students have the opportunity undertake an industry project (practicum) and/or an international study tour. Melbourne - English Language Requirements
- Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60%) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;
TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;
La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;
English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.
Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): a grade of B or higher.
Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;
or approved international equivalent. Melbourne - Academic entry requirements
- LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - 60
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 65
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 60
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website. Melbourne - Full course details
- Business (Tourism Management / Marketing)Melbourne
How to apply?
Enquire now about any course for international students or find out how to apply.
Fees and scholarships
Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.
There is also a range of scholarships available for international students to assist students.
Your study experience
Marketing placement opportunities
As part of our commitment to innovating curriculum design and development, we have recently appointed several Work Integrated Learning Coordinators at our Melbourne and Regional campuses. Work integrated learning means you'll get to apply your skills in the workplace, as you study. You can earn credit towards your degree through work placements or simulations. Work integrated learning is endorsed by the Federal Government and industry groups such as the Australian Chamber of Commerce and Industry. It will assist to increase your employability potential when you graduate.
Additionally, opportunities for placement with leading firms are part of the marketing program. The Marketing Principles of Practice subject allows students to participate in a case study for a real client.
Overseas study opportunities
Gain valuable overseas experience by taking part in a short-term overseas study program with one of our 100 partner universities in over 30 countries. Or spend 6–12 months in a student exchange program in destinations like Canada, the US, South America, Europe or the UK. Our exchange partners include the University of Innsbruck, Copenhagen Business School, Berlin School of Economics or the BEM Management School in France. See student exchange.
International Marketing Study Tour to China
The hugely popular International Marketing Study Tour to China in summer semester lets you see marketing in action in one of the world’s fastest growing economies. The tour is available to students from Melbourne and Bendigo campuses. There are lectures and industry visits before you go, and on location. Students have the opportunity to meet senior executives who provide valuable insights into conducting international business within Asia's fastest growing major nation.
Alternative pathways
Going straight from school to university isn’t an option for everyone. There may be other pathways to help you gain entry into this course. See alternative course pathways.
Student and graduate profiles
Find out about the experiences of one of our Marketing students.
La Trobe's Marketing degree is a great course with limitless opportunities.
Mr Mohammed El-kherbotly, Business, Economics and Law
About the academic staff
You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Business, Economics and Law or focus on staff in Marketing.
Marketing events
There are no upcoming Marketing events. Browse other events.
