Marketing

Marketing is at the forefront of what a business can achieve to become the leader of the pack. As businesses strive to gain a competitive edge in a face-paced consumer environment, innovative marketers are becoming increasingly in demand.

Marketing at La Trobe

Develop a solid foundation in business while gaining a specialised set of marketing skills. You’ll gain the skills to define and communication effective marketing strategies, while working on team projects that solve social, environmental and business problems.

Our curriculum covers marketing fundamentals, sustainable and international marketing, research and strategic data analysis. We focus on developing strategies that address the customers’ needs and wants, the decision-making process, advertising, and brand management.

You’ll learn from academics and Professors of Practice who are continually introducing new themes around technology and innovation, entrepreneurship and how to run your own successful business.

Learn the practical skills. You’ll have the opportunity to create a strong network of industry professionals through our placement subject. Take your classroom knowledge and put it into action in real life. Many of our marketing students have found employment at the top organisations where they completed their placement.

Career opportunities

A qualification in marketing is your key to working in any industry or sector. You could consider working in positions and areas such as:

  • management
  • marketing
  • retail and sales
  • media
  • advertising
  • brand communications.

Short courses

We also offer single subject study. Visit our short courses page to find out more.

Courses

Featured course

Bachelor of Business

Semester starts: March, July, November March, July, November
Duration: 3 years full-time or part-time equivalent (all campuses), 2 years fast-track full-time (Sydney Campus only) 3 years (all campuses) or 2 years fast-track (Sydney Campus only)

Featured course

Bachelor of Commerce

Semester starts: March, July, November March, July, November
Duration: 3 years full-time or part-time equivalent 3 years

Doctor of Philosophy

Semester starts: Anytime Anytime
Duration: 3 years full-time or 6 years part-time 4 years

Master of Arts

Semester starts: Anytime Anytime
Duration: 2 years full-time or 4 years part-time. 2 years

Featured course

Master of Business Analytics

Semester starts: March, July, November March, July, November
Duration: 2 years full-time. Applicants with relevant experience and/or a cognate degree may be granted advanced standing, allowing them to complete the course in 1.5 years or less. 2 years.

Master of Management

Semester starts: March, July, November March, July, November
Duration: 2 years full-time or part-time equivalent. 2 years

Master of Marketing

Semester starts: March, July, November March, July, November
Duration: 2 years full-time or part-time equivalent. 2 years

Student and graduate profiles

Find out about the experiences of one of our Marketing students.

I enjoy learning about how businesses in the real world start up and progress

Mr Ajay Cloti, Business, Economics and Law

La Trobe graduates

Where have graduates found work opportunities?

Our recent graduates have started their careers within mid-tier and local firms, the public sector and not-for-profit organisations, and have risen to high-level positions as company directors in commercial organisations such as:

  • Carlton Football Club
  • Zoos Victoria
  • Country Road Group
  • Holden Australia.

How much can I earn?

The wage of an marketing graduate can vary greatly based on your specialisation, position and organisation you find work in. Below is an estimation of the salary and career path of an marketing graduate.

  • marketing graduate $50,000 - $55,000 per year*
  • marketing coordinator $50,000 - $100,000 per year
  • management position or higher $90,000 + per year

*Average salary range for roles located in Melbourne and Sydney, as advertised on Seek, 2017

Industry links

What are industry links?

Industry links are organisations that work with us to shape our curriculum and provide partnership and placement opportunities. We look for strong links with industry, schools, community groups and other stakeholders to ensure you develop the best theoretical and practical skills required in your chosen career.

How do industry links affect me?

Our business industry links consider La Trobe graduates for internships, placements and employment opportunities, as they know our teaching and content standards. Our business industry links include:

  • 3M
  • CPA Australia
  • Drake
  • Oxford University Press
  • RACV
  • Rio Tinto
  • Westpac Banking Corporation
  • Telstra
  • Victoria Police
  • Melbourne Water

Find out more about La Trobe Business School.

Alternative pathways

Are there alternative pathways into a marketing courses?

Going straight from school to university isn't an option for everyone. If you have not completed year 12, didn't get the score you needed or are working on ways to transition into tertiary education, we have options for you.

  • Aspire Program - Be recognised for the difference you make. Refer to dates to see if your eligible for an early offer.
  • Course transfer - Start your studies in one business course and apply for transfers into another. *
  • Tertiary Enabling Program - Successfully complete our 17-week program and improve you academic results to be eligible for a range of courses.
  • Work Recognition Program - If you are over 21 years of age, you may be eligible to gain entry into a Bachelor of Business based on your work experience.
  • Diploma in Business - Successfully complete a Diploma in Business at one of our regional campuses and transfer into second year of the Bachelor of Business.
  • La Trobe Melbourne - Successfully complete a Diploma in Business with our pathway provider, and get guaranteed entry into a second year of our Bachelor of Business.
  • TAFE diplomas - Do a relevant course and get Advance Standing for your prior learning.**
  • * Other than Bachelor of Politics, Philosophy and Economics of Bachelor of Laws.
    ** Minimum Weighted Average Mark (WAM) required for entry into some courses. You may also be eligible for Advance Standing

    If you'd like some more information, contact our future students team on:

  • T: 1300 135 045
  • W: Future Students website
  • Enquire online: Ask La Trobe
  • Or see alternative course pathways.

Our marketing staff

Experience the business industry in the classroom. You’ll learn from academics and Professors of Practice who have expertise across a range of industries and sectors. Our staff work with industry to:

  • link our courses with industry
  • design industry-relevant curriculum
  • reflect best practice nationally and globally through lectures, workshops and executive programs.

View staff in marketing or view all staff from the College of Arts, Social Sciences and Commerce.

Placement opportunities

Be career ready. Extend your learning beyond the classroom by testing your knowledge in a ’real world’ role. Create your industry network and gain practical skills through Work Integrated Learning (WIL) and placement subjects. Work with your course coordinator to find opportunities that best suit your skills and interests. Previous students have found internship opportunities within organisations such as:

  • Country Road Group
  • Melbourne Webfest
  • The Australian Red Cross Blood Service
  • Adecco.

Refer to course specifics above to see what placement opportunities exist for you.

International study opportunities

Give your qualification a global edge with international study. You may be eligible to spend a semester in China as an elective through the International Marketing Study Tour. You’ll gain knowledgeable insights into one of the world’s fastest growing economies and experience international business and marketing practices from leading experts in their field. Previous International Study Programs have visited:

  • China
  • Indonesia
  • Vietnam
  • Europe.

Contact us

International students

Local students

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