Marketing
Why study Marketing?
We are unique in offering students a flexible approach to studying business and marketing. Choose your level of specialisation in marketing by taking a major within the Bachelor of Business, or a dedicated marketing degree. You will enter the workforce trained in competencies and skills that are recognised in Australia and overseas. A state-of-the-art curriculum covers marketing fundamentals, advertising and brand management, sustainable marketing, international marketing, market research and strategic data analysis. Develop practical skills in the marketing practicum. Learn how to identify customer needs and wants, create strategies for products and services, and make decisions about pricing, promotion and distribution.
Career opportunities
Graduates can work in Australia or overseas as marketing managers or in marketing positions in advertising, branding and product management.
Visit our Career Development Centre website and start planning your career.
Courses
Local students
| Offer year | Course title | Campus(es) | Duration | Semester starts |
|---|---|---|---|---|
| 2013 | Bachelor of Business |
Albury-Wodonga
Bendigo Melbourne Mildura Shepparton |
3 years full-time or part-time equivalent | Semester 1 and 2 (February and July) |
Bachelor of Business continued…
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| 2013 | Bachelor of Business Information Systems |
Melbourne
|
3 years full-time or 6 years part-time. | Semester 1 and 2 (March and July) |
Bachelor of Business Information Systems continued…
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| 2013 | Bachelor of Business (Marketing) |
Melbourne
|
3 years full-time or part-time equivalent | Semester 1 and 2 (February and July) |
Bachelor of Business (Marketing) continued…
|
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| 2013 | Bachelor of Business (Tourism Management/Marketing) |
Melbourne
|
3 years full-time or part-time equivalent | Semester 1 and 2 (March and July) |
Bachelor of Business (Tourism Management/Marketing) continued…
|
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Want to know more?
Feel free to ask us a question about any course for local students.
Fees and scholarships
Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.
There is also a wide range of scholarships available for local students.
International students
Show mid year entryShow next year’s courses
| Offer year | Course title (CRICOS) | Campus(es) | Duration | Semester starts | Annual Tuition Fee (AUD) |
|---|---|---|---|---|---|
| 2013 | Bachelor of Business (019479E) |
Albury-Wodonga
Bendigo Melbourne Mildura Shepparton |
3 years | Semester 1 and 2 (March and July) | $21 440 |
Bachelor of Business continued…
|
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| 2013 | Bachelor of Business Information Systems (075223J) |
Melbourne
|
3 years | Semester 1 and 2 (March and July) | $21 500 |
Bachelor of Business Information Systems continued…
|
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| 2013 | Bachelor of Business (Marketing) (067108A) |
Melbourne
|
3 years | Semester 1 and 2 (March and July) | $21 440 |
Bachelor of Business (Marketing) continued…
|
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| 2013 | Bachelor of Business (Tourism Management/Marketing) (072765C) |
Melbourne
|
3 years | Semester 1 and 2 (March and July) | $21 440 |
Bachelor of Business (Tourism Management/Marketing) continued…
|
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How to apply?
Enquire now about any course for international students or find out how to apply.
Fees and scholarships
Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.
There is also a range of scholarships available for international students to assist students.
Marketing placement opportunities
As part of our commitment to innovating curriculum design and development, we have recently appointed several Work Integrated Learning Coordinators at our Melbourne and Regional campuses. Work integrated learning means you'll get to apply your skills in the workplace, as you study. You can earn credit towards your degree through work placements or simulations. Work integrated learning is endorsed by the Federal Government and industry groups such as the Australian Chamber of Commerce and Industry. It will assist to increase your employability potential when you graduate.
Additionally, opportunities for placement with leading firms are part of the marketing program. The Marketing Principles of Practice subject allows students to participate in a case study for a real client.
Overseas study opportunities
Gain valuable overseas experience by taking part in a short-term overseas study program with one of our 100 partner universities in over 30 countries. Or spend 6–12 months in a student exchange program in destinations like Canada, the US, South America, Europe or the UK. Our exchange partners include the University of Innsbruck, Copenhagen Business School, Berlin School of Economics or the BEM Management School in France. See student exchange.
International Marketing Study Tour to China
The hugely popular International Marketing Study Tour to China in summer semester lets you see marketing in action in one of the world’s fastest growing economies. The tour is available to students from Melbourne and Bendigo campuses. There are lectures and industry visits before you go, and on location. Students have the opportunity to meet senior executives who provide valuable insights into conducting international business within Asia's fastest growing major nation.
Alternative pathways
Going straight from school to university isn’t an option for everyone. There may be other pathways to help you gain entry into this course. See alternative course pathways.
Student and graduate profiles
Find out about the experiences of one of our Marketing students.
La Trobe's Marketing degree is a great course with limitless opportunities.
Mr Mohammed El-kherbotly, Business, Economics and Law
About the academic staff
You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Business, Economics and Law or focus on staff in Marketing.


