Marketing

MarketingWhy study Marketing?

We are unique in offering students a flexible approach to studying business and marketing. Choose your level of specialisation in marketing by taking a major within the Bachelor of Business, or a dedicated marketing degree. You will enter the workforce trained in competencies and skills that are recognised in Australia and overseas. A state-of-the-art curriculum covers marketing fundamentals, advertising and brand management, sustainable marketing, international marketing, market research and strategic data analysis. Develop practical skills in the marketing practicum. Learn how to identify customer needs and wants, create strategies for products and services, and make decisions about pricing, promotion and distribution.

Career opportunities

Graduates can work in Australia or overseas as marketing managers or in marketing positions in advertising, branding and product management. 

Visit our Career Development Centre website and start planning your career. 

Courses

Local students

Marketing courses
Offer yearCourse titleCampus(es)DurationSemester starts
2013 Bachelor of Business Albury-Wodonga
Bendigo
Melbourne
Mildura
Shepparton
3 years full-time or part-time equivalent Semester 1 and 2 (February and July)

Bachelor of Business continued…

Course description
This course aims to give students the knowledge and skills necessary for careers in a wide range of areas within the private and public sectors. It adopts a problem-focused approach that helps students develop important problem-solving and decision-making skills relevant to any business.

Depending on campus, majors include business economics, financial planning, financial management, human resource (HR) management, international business, international management, macroeconomics, management, management information systems, marketing, and sustainable resource management. The flexible program includes an exit point at Diploma level for domestic students only (see Diploma in Business).
Prerequisite
VCE Units 3 & 4: study score of at least 25 in English (ESL) or 20 in any other English.

NSW HSC: satisfy Year 12 English requirements.
Extra requirements
Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.

For more information about VTAC Personal History online please visit our Extra Requirements page.
Selection
ATARs (2013)
Melbourne: 55.25
Bendigo: 51
Albury-Wodonga: 51.9
Mildura: n/a
Shepparton: 51.9
Middle band
Completion of Business Management, Accounting or Economics facilitates an additional aggregate point per study, to a maximum of 2 points. Performance in prerequisite studies and Business Studies (any) is also considered, as are criteria for the Rural and Regional Access Scheme (RRSAS) and Special Entry Access Scheme (SEAS).
Fee type
Commonwealth Supported Place (CSP)
How to apply
Through VTAC or UAC. Students applying to our Albury-Wodonga, Bendigo or Shepparton campuses can apply directly to La Trobe University. Please note that direct applications are only available to non-Year 12 applicants and to applicants who have not already applied through VTAC. For more information about direct applications please visit Ask La Trobe.

For mid-year entry, apply through VTAC/UAC here.
Professional recognition
Human Resource Management graduates can seek admission to the Australian Human Resource Institute (subject to relevant work experience). Marketing graduates are eligible to join the Australian Marketing Institute or the Australian Market and Social Research Society as associate members.
Full course details
Course structures and subject information for the following cours(es):
Business Melbourne
Business Bendigo
Business Mildura
Business Shepparton
Business Albury-Wodonga
2013 Bachelor of Business Information Systems Melbourne
3 years full-time or 6 years part-time. Semester 1 and 2 (March and July)

Bachelor of Business Information Systems continued…

Course description
Established in response to strong industry demand, this course aims to give students skills in the design and use of software to store data records, a thorough understanding of information technology (IT) tools, and specialist knowledge in management, marketing or accounting. The curriculum covers software applications used in business management, and helps students develop professional business management skills. Upon graduation, students should have extensive knowledge of business and information systems concepts, and be able to critically analyse and develop innovative solutions for business problems.
Prerequisite
VCE Units 3 & 4: English (any). VCE Units 1 and 2: General Mathematics or Mathematical Methods.
Extra requirements
Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.

For more information about VTAC Personal History online please visit our Extra Requirements page.
Selection
ATAR (2013)
Melbourne: 60.65
Middle band
Consideration is given to Special Entry Access Scheme (SEAS) criteria; and a regional bonus may apply. Performance in prerequisite studies is also considered.
Fee type
Commonwealth Supported Place (CSP)
Fee amount
Indicative (2011) CSP student contribution: $7752 (per 120 credit points).
How to apply
Through VTAC or UAC. Students applying to our Melbourne campus can apply directly to La Trobe University. Please note that direct applications are only available to non-Year 12 applicants and to applicants who have not already applied through VTAC. For more information about direct applications please visit Ask La Trobe.
Professional recognition
This course is fully accredited by the Australian Computer Society.
Full course details
Course structures and subject information for the following cours(es):
Business Information SystemsMelbourne
2013 Bachelor of Business (Marketing) Melbourne
3 years full-time or part-time equivalent Semester 1 and 2 (February and July)

Bachelor of Business (Marketing) continued…

Course description
This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable. A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
The first year framework comprises four business foundation subjects, one discipline-specific subject and three elective subjects. The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business. The discipline specific subject, Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing. The three elective subjects broaden the students' learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.



Prerequisite
Completion of VCE and units 3 and 4 with study score of at least 25 for English (ESL) and 20 for any other English. Applicants with comparable qualifications will be considered. A limited number of students may also be considered under Special Entry Schemes.
Extra requirements
Non-Year 12 selection may involve: ENTER/ATAR, VTAC Personal History online, GPA, STAT Multiple Choice.

Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.

For more information about VTAC Personal History online please visit our Extra Requirements page.
Selection
ATAR (2013)
Melbourne: 62.1
Middle band
Completion of Business Management facilitates 1 additional aggregate point per study, to a maximum of 2 points. Performance in prerequisite studies and Business Studies (any) is also considered.
Fee type
Commonwealth Supported Place (CSP)
How to apply
Apply through VTAC for first-semester entry, or to the University for Mid-Year Entry (visit www.latrobe.edu.au/midyear).
Professional recognition
Graduates are eligible to join the Australian Marketing Insitute, the Australian Market and Social Research Society and the Marketing Association of Australia & New Zealand.
Full course details
Course structures and subject information for the following cours(es):
Business (Marketing)Melbourne
2013 Bachelor of Business (Tourism Management/Marketing) Melbourne
3 years full-time or part-time equivalent Semester 1 and 2 (March and July)

Bachelor of Business (Tourism Management/Marketing) continued…

Course description
Travel and tourism industries generate billions of dollars worldwide each year. To work successfully in this arena, professionals need excellent interpersonal, conceptual and critical thinking skills, and a thorough understanding of marketing.

This course aims to give students an understanding of the key role marketing plays in travel and tourism, along with a grounding in business studies. Distinguishing features include a teaching style that blends theory and practical work, where students have the opportunity undertake an industry project (practicum) and/or an international study tour.
Prerequisite
Units 3 & 4: study score of at least 25 in English (ESL) or 20 in any other English.
Extra requirements
Non-Year 12 applicants must complete and submit a VTAC Personal History online if they wish other information to be considered during the selection process. This may include information such as work experience or reasons for applying. Applicants may wish to provide other documentation in support of their application.

For more information about VTAC Personal History online please visit our Extra Requirements page.
Selection
ATAR (2013)
Melbourne: n/a
Middle band
Completion of Business Management facilitates 1 additional aggregate point. Consideration is also given to performance in prerequisite studies and to Special Entry Access Scheme (SEAS) criteria.
Fee type
Commonwealth Supported Place (CSP)
How to apply
Apply through VTAC for first-semester entry, or to the University for Mid-Year Entry (visit www.latrobe.edu.au/midyear).
Professional recognition
Graduates may be eligible for professional recognition as an Accredited Meeting Manager with Meetings and Events Australia.
Full course details
Course structures and subject information for the following cours(es):
Business (Tourism Management / Marketing)Melbourne

Want to know more?

Feel free to ask us a question about any course for local students.

Fees and scholarships

Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.

There is also a wide range of scholarships available for local students. 

International students

Show mid year entryShow next year’s courses

Marketing international courses
Offer yearCourse title (CRICOS)Campus(es)DurationSemester startsAnnual Tuition Fee (AUD)
2013 Bachelor of Business (019479E) Albury-Wodonga
Bendigo
Melbourne
Mildura
Shepparton
3 years Semester 1 and 2 (March and July) $21 440

Bachelor of Business continued…

Year
2013
Course description
This course aims to give students the knowledge and skills necessary for careers in a wide range of areas within the private and public sectors. It adopts a problem-focused approach that helps students develop important problem-solving and decision-making skills relevant to any business.

Depending on campus, majors include business economics, financial planning, financial management, human resource (HR) management, international business, international management, macroeconomics, management, management information systems, marketing, and sustainable resource management. The flexible program includes an exit point at Diploma level for domestic students only (see Diploma in Business).
English Language Requirements
Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60%) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.

IELTS (Academic) score of 6.0 with no individual band score less than 6.0;

TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;

TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;

La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;

English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;

or approved international equivalent.
Academic entry requirements
LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - Melbourne: 60. Albury-Wodonga, Bendigo, Mildura, Shepparton: 50.
International Baccalaureate - 24
GCE A Levels - Melbourne: 8 Albury-Wodonga, Bendigo, Mildura, Shepparton: 7.
Hong Kong A Levels - Melbourne: 6. Albury-Wodonga, Bendigo, Mildura, Shepparton: 5.
HKDSE- 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - Melbourne: 65. Albury-Wodonga, Bendigo, Mildura, Shepparton: 60.
Norway Upper Secondary Certificate - Melbourne: 3.5. Albury-Wodonga, Bendigo, Mildura, Shepparton: 3.0.
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - Melbourne: 60. Albury-Wodonga, Bendigo, Mildura, Shepparton: 55.
Indonesia (SMA) - Melbourne: 7.5. Albury-Wodonga, Bendigo, Mildura, Shepparton: 7.0
Vietnam (Year 12) - 8
Thailand (Matayoma 6) - GPA 2.6
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website

If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website.
Professional recognition
Students completing with a Human Resource Management major gain admission to the Australian Human Resource Institute (subject to relevant work experience).

Students completing with a Marketing major are eligible to join the Australian Marketing Institute or the Marketing Research Society of Australia as associate members.

Full course details
Course structures and subject information for the following cours(es):
Business Melbourne
Business Bendigo
Business Mildura
Business Shepparton
Business Albury-Wodonga
2013 Bachelor of Business Information Systems (075223J) Melbourne
3 years Semester 1 and 2 (March and July) $21 500

Bachelor of Business Information Systems continued…

Year
2013
Course description
Established in response to strong industry demand, this course aims to give students skills in the design and use of software to store data records, a thorough understanding of information technology (IT) tools, and specialist knowledge in management, marketing or accounting. The curriculum covers software applications used in business management, and helps students develop professional business management skills. Upon graduation, students should have extensive knowledge of business and information systems concepts, and be able to critically analyse and develop innovative solutions for business problems.
English Language Requirements
IELTS (Academic) score of 6.0 with no individual band score less than 6.0;

TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;

TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;

Satisfactory completion of the English for Further Studies Advanced Stage 5B (EFS5 UG minimum 60 per cent) which is available from La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.

La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;

English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;

or approved international equivalent.
Academic entry requirements
LTM Foundation Studies - not available
Aust. Yr 12 (ATAR) 2012 (indicative only) - 62.2
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 60
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 65
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website

If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate programs. For more information please visit the La Trobe Melbourne website.

Subject prerequisite
Mathematics determined to be equivalent to the Australian VCE Units 1 and 2 General Mathematics or Mathematical Methods. Units 3 and 4, a study score of at least 25 in English (any).
Professional recognition
The Faculty Department of Computer Science and Computer Engineering has applied for accreditation by the Australian Computer Society.
Full course details
Course structures and subject information for the following cours(es):
Business Information SystemsMelbourne
2013 Bachelor of Business (Marketing) (067108A) Melbourne
3 years Semester 1 and 2 (March and July) $21 440

Bachelor of Business (Marketing) continued…

Year
2013
Course description
This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable. A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.
The first year framework comprises four business foundation subjects, one discipline-specific subject and three elective subjects. The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, offer students a broad introduction into the key disciplines and work-ready skills of business. The discipline specific subject, Marketing: Defined, Planned and Delivered, introduce students to the principles of marketing. The three elective subjects broaden the students' learning experience by offering them the opportunity to study subjects chosen from across the faculty and the university.



English Language Requirements
Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60 per cent) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.

IELTS (Academic) score of 6.0 with no individual band score less than 6.0;

TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;

TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;

La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;

English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;

or approved international equivalent.
Academic entry requirements
LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - 60
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 65
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 60
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website

If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate programs. For more information please visit the La Trobe Melbourne website.
Professional recognition
Graduates are eligible to join the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMSRS) and the Marketing Association of Australia and New Zealand (MAANZ).
Full course details
Course structures and subject information for the following cours(es):
Business (Marketing)Melbourne
2013 Bachelor of Business (Tourism Management/Marketing) (072765C) Melbourne
3 years Semester 1 and 2 (March and July) $21 440

Bachelor of Business (Tourism Management/Marketing) continued…

Year
2013
Course description
Travel and tourism industries generate billions of dollars worldwide each year. To work successfully in this arena, professionals need excellent interpersonal, conceptual and critical thinking skills, and a thorough understanding of marketing.

This course aims to give students an understanding of the key role marketing plays in travel and tourism, along with a grounding in business studies. Distinguishing features include a teaching style that blends theory and practical work, where students have the opportunity undertake an industry project (practicum) and/or an international study tour.
English Language Requirements
Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60%) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.

IELTS (Academic) score of 6.0 with no individual band score less than 6.0;

TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;

TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;

La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;

English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;

or approved international equivalent.
Academic entry requirements
LTM Foundation Studies - 65
Aust. Yr 12 (ATAR) 2012 (indicative only) - 60
International Baccalaureate - 24
GCE A Levels - 8
Hong Kong A Levels - 6
HKDSE - 2 x Level 4
Sri Lankan A Levels - CCC
STPM - 8
MICSS (UEC) - 5
Canada Secondary School (or CPU) - 65
Norway Upper Secondary Certificate - 3.5
Sweden Slutbetyg - G
All Indian Sen SC (Best 5 Subjects) - 60
Vietnam (Year 12) - 8
Indonesia (SMA) - 7.5
GAC Cert. IV - GPA 2.3
GAOKAO - see: the website

If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website.
Full course details
Course structures and subject information for the following cours(es):
Business (Tourism Management / Marketing)Melbourne

How to apply?

Enquire now about any course for international students or find out how to apply.

Fees and scholarships

Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.

There is also a range of scholarships available for international students to assist students.

Your study experience

Marketing placement opportunities

As part of our commitment to innovating curriculum design and development, we have recently appointed several Work Integrated Learning Coordinators at our Melbourne and Regional campuses. Work integrated learning means you'll get to apply your skills in the workplace, as you study. You can earn credit towards your degree through work placements or simulations. Work integrated learning is endorsed by the Federal Government and industry groups such as the Australian Chamber of Commerce and Industry. It will assist to increase your employability potential when you graduate.

Additionally, opportunities for placement with leading firms are part of the marketing program. The Marketing Principles of Practice subject allows students to participate in a case study for a real client.

Overseas study opportunities

Gain valuable overseas experience by taking part in a short-term overseas study program with one of our 100 partner universities in over 30 countries. Or spend 6–12 months in a student exchange program in destinations like Canada, the US, South America, Europe or the UK. Our exchange partners include the University of Innsbruck, Copenhagen Business School, Berlin School of Economics or the BEM Management School in France. See student exchange.

International Marketing Study Tour to China 

The hugely popular International Marketing Study Tour to China in summer semester lets you see marketing in action in one of the world’s fastest growing economies. The tour is available to students from Melbourne and Bendigo campuses. There are lectures and industry visits before you go, and on location. Students have the opportunity to meet senior executives who provide valuable insights into conducting international business within Asia's fastest growing major nation.

Alternative pathways

Going straight from school to university isn’t an option for everyone. There may be other pathways to help you gain entry into this course. See alternative course pathways.

Student and graduate profiles

Find out about the experiences of one of our Marketing students.

La Trobe's Marketing degree is a great course with limitless opportunities.

Mr Mohammed El-kherbotly, Business, Economics and Law

About the academic staff

You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the Faculty of Business, Economics and Law or focus on staff in Marketing.

Marketing events

Please see the Event Calendar for events that are related to this study option.

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