Marketing courses: Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) gives you a foundation in business and a specialised set of marketing skills recognised in Australia and overseas. You'll be equipped for an exciting career with cutting edge training in areas like advertising and brand management, international marketing and strategic data analysis.

You'll get to apply your skills in the workplace as you study. You can earn credit towards your degree through work placements or simulations, including a work placement subject in your second or third year.

You can also get valuable international experience with the popular International Marketing Study Tour to China where you'll see marketing in action in one of the world's fastest growing economies. You'll get to meet senior executives with valuable insights on doing business in China and get lectures preparing you before you go. You can also go on exchange to universities like the Copenhagen Business School, Berlin School of Economics or the BEM Management School in France, or one of our other 100 partner universities.

CampusCourse durationAverage annual feesSelection criteriaCourse prerequisites
Melbourne3 years full time or up to 7 years part time


*Based on typical first year fees with a deferred HECS-HELP loan

More information on fees.

You will be selected based on your:

  • Year 12 results (from the last 5 years); OR
  • TAFE results

2013 ATAR:

62.1 at Melbourne

VCE Units 3 and 4: a study score of at least 25 in English (ESL) or 20 in any other English.

You will also be considered if you have comparable qualifications.

Career opportunities in marketing

Recent graduates have worked at:

  • Northern Bullants Football Club as a Marketing and Sponsorship Manager
  • Telstra as a Marketing Research Coordinator
  • American Express as a Marketing Coordinator
  • Goodyear and Dunlop Tyres as a Marketing Analyst
  • Stanford Marketing as a Marketing Coordinator

What you'll learn

How to:

  • Identify customer needs and wants
  • Create strategies for products and services
  • Make decisions about pricing, promotion and distribution
  • Conduct market research

Course content

In this course you'll share a foundation first year of four subjects with all business students to gain key work skills and an understanding of business before you specialise in marketing. You'll start your marketing learning with a specialist marketing subject and then you can branch out with three electives to learn a language, pick up a new skill or explore an interest.

In your second and third years, you'll specialise in marketing, with a wide range of core marketing subjects:

  • Services Marketing
  • Consumer Behaviour
  • Marketing Communication and Public Relations
  • Brands and Brand Management
  • Advertising and Sales Promotion
  • Marketing for Sustainability
  • Marketing Research
  • Strategic Marketing
  • International Marketing

In the second and third years, you'll also study three or four electives – at least two from any faculty in the University to learn a language or pursue a special interest. You also choose one of the following electives in each semester:

  • Social Marketing
  • Social Media and Relationship Marketing
  • Marketing Practicum (work placement)
  • International Marketing Study Tour (to China)

You also have three to four elective subjects, with at least two from any faculty in the University to learn a language or pursue a special interest.

You can also go on exchange overseas and arrange variations to the normal course structure with your faculty course adviser.

First year subjects

Semester 1Semester 2
Academic Integrity Module (online)Business Economics
Business FoundationsBusiness Analytics
Accounting and Finance for BusinessMarketing: Defined, Planned and Delivered
Level 1 elective from the Faculty of Business, Economics and Law (FBEL).Either an FBEL elective or an elective from any faculty at La Trobe.
Either an FBEL elective or an elective from any faculty at La Trobe. 

For full details, see the handbook.

Scholarships and financial support

You might also be eligible for other scholarships from La Trobe, external scholarships or financial support from La Trobe.

Life as a business and marketing student

 Tom Gorwell is a second year business student doing a double major in marketing and management. Before coming to La Trobe he did two diplomas at TAFE – building and construction, and sustainability. He hopes to pull all his interests together with a career in property development.

'Studying at La Trobe has been a blast so far, the people and atmosphere here are great and I've really enjoyed the business course.'

Get a first-hand look into life as a business student from Tom's video blog

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