Bachelor of Business (Sport Management)

Choose Sport Management at La Trobe

Grow your knowledge of the rapidly growing sports industry and create global career opportunities. Designed and delivered in collaboration with industry professionals, our Bachelor of Business (Sport Management) will give you skills that are recognised around the world. Recent graduates have found work at Cricket Australia, the City of Melbourne, the AFL Players' Association and Melbourne City Football Club.

We provide an in-depth knowledge of business principles including economics, finance and management and business law, as well as sport-specific studies in media and marketing, management, policy, leadership and development.

In third year, you'll do an industry-supported project for a sporting organisation of your choice. This gives you the opportunity to put theory into practice in real-life settings and simulated scenarios. Through work experience placements you'll make industry contacts which may lead to employment opportunities after you graduate.

Career opportunities in sport management

Recent graduates have worked at:

  • Cricket Australia as an Umpire Officer
  • City of Melbourne as an Event Coordinator  
  • Melbourne Heart Football Club as a Team Manager
  • AFL Players Association as a Player Development Coordinator
  • Northern Bullants Football Club as a Marketing and Sponsorship Manager.

Course info



Length of course

Three years full-time or up to six years part-time.


$8886 per year (based on typical first year fees with a deferred HECS-HELP loan). Find out more.

Selection criteria

Year 12 results (within five years of finishing)

You will be selected based on your ATAR score. The ATAR required in 2015 to get into this course was 50 at the Melbourne campus.

TAFE results or work experience

You will be selected based on relevant TAFE results or work experience if you are not a Year 12 school leaver.

Course prerequisites

  • VCE Units 3 and 4: a study score of at least 25 in English (ESL) or 20 in any other English.
  • You will also be considered if you have comparable qualifications.

What you'll learn in a Bachelor of Business (Sport Management)

How to:

  • apply skills as a business communicator for a range of sporting organisations
  • develop concrete knowledge of business principles and practices
  • manage social and economic areas directly relating to the sporting industry
  • build a career in sports management, from local sporting businesses to international institutions.

Course content

In your first year, you'll study foundation subjects, introducing you to the basic principles of business in areas like economics, marketing and accounting, along with in-depth analysis of the sporting industry.

During your second and third years, you'll complete a range of sport-specific business subjects like:

  • Business Law
  • Sports Facility Management
  • Sport Development
  • Sport Policy
  • Human Resources Management
  • Sport Media
  • Sport Funding and Sponsorship
  • Not-for-profit Governance
  • Sport Management
  • Volunteer Management

You can also study six elective units, with a range of flexible topics chosen from any faculty. During your third year, you'll participate in two sports work experience subjects that develop your practical experience in business related settings and the sporting industry though an industry-sponsored project. You may also wish to study abroad with one of our partner universities.

First year subjects

Semester 1Semester 2
 Business Foundations Business Economics
 Accounting and Finance Business Analytics
 Sports Marketing Sports Management
 First year elective First year elective

For full details, see the handbook for Melbourne. Once you've chosen your subjects, you can see your provisional timetable.

Scholarships and financial support

You might also be eligible for other scholarships from La Trobe, external scholarships or financial support from La Trobe.

Inside look

Victory destined for graduates in more areas than one.

Andy Vo is an Event Coordinator for the Melbourne Victory Football Club. After taking up a ten week placement with the club in third year, Andy was able to secure a graduate position where he has advanced the skills learnt in his degree during his first three years of work. Andy always wanted to become a sport agent and the professional networking he developed though La Trobe staff and industry connections allowed him to hone his skills.

"The teaching staff were knowledgeable, enthusiastic and helpful, it certainly was a breath of fresh air to be taught by a group, which loved what they did" he said. 

After completing study abroad at the University of Surry in Guildford, England, Andy returned to La Trobe with friends from all over world and the knowledge he needed to secure his placement at Melbourne Victory. 

"I found the accessibility to professional networks of the teaching staff at La Trobe especially helpful when it came to job hunting. Just looking beyond the textbooks was a great way to enrich my learning experience".

Like Andy, many of our graduates have gone onto exciting jobs, thanks to the networking skills and connections they developed throughout their degree.

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