Business (Marketing)

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This course information is for local students only

Year

2010

Award

Bachelor of Business (Marketing)

Length

3 years full-time or part-time equivalent

Campuses

Melbourne (Bundoora)

Course description

This specialist degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.

A special feature is the program's experiential content, including a marketing practicum aimed at developing work-integrated learning, and an International marketing study tour which introduces students to the practical experience of marketing in an international context.

Course structure

Students complete eight subjects in first year, five subjects and three electives in second year, and four subjects, two marketing electives, and two general electives in third year.

Handbook

Melbourne (Bundoora)

Major areas of study

Accounting, business communications, business law, business management, international marketing, macroeconomics, management, management information systems, marketing, microeconomics, statistics.

Overseas study opportunities

Overseas study opportunities are available.
Please see www.latrobe.edu.au/international/exchange for more information

Application

Apply through VTAC for first-semester entry, or to the University for Mid-Year Entry (visit www.latrobe.edu.au/study/apply/mid-year).

Fee type

Commonwealth Supported Place (CSP)

Scholarships

Applicants who are Australian citizens or who hold permanent humanitarian visas are eligible for a range of University-wide scholarships, including Commonwealth Scholarships. For details please see http://www.latrobe.edu.au/scholarships/prospective/uniwide/index.html

Middle Band

Completion of Business (any) facilitates an additional aggregate point per study to a maximum of 2 points. Performance in prerequisite studies, Business studies (any) also considered.

Selection

TBA: New course in 2009

Extra requirements

Non-Year 12 applicants must complete and submit a VTAC Pi form for work experience to be considered.

Prerequisites

Units 3 and 4: Study score of at least 20 in English (any).

Semester starts

Semester 1 and 2 (March and July)

Industry experience

The following types of industry experience are available in this course.

Workplace experience for academic credit

Career opportunities

Advertising, analyst, brand/product manager, marketing communications, events/promotions, marketing manager, market development, marketing research, telemarketing.

Professional recognition

Graduates are eligible to join the Australian Marketing Insitute (AMI), the Australian Market and Social Research Society (AMSRS) and the Marketing Association of Australia & New Zealand (MAANZ).

Course URL

http://www.latrobe.edu.au/lawman/courses/undergraduate/marketing

Contact information

Enquire Online
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Future Students Centre
Telephone: 1300 135 045
Email: study@latrobe.edu.au
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Faculty of Law and Management
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All students may pay a Voluntary General Service Fee.
Most international students must pay for Overseas Student Health Cover