International marketing

Trade barriers are falling and as customers needs and preferences converge across markets there is pressure to increase economies of scale by exploring and exploiting international markets where cultural, legal, political and economic environments differ greatly. Consequently marketing must look beyond international borders. The schools of the Faculty of Business, Economics and Law enjoy a broad international representation of scholars which informs a strong body of knowledge in this field.


Potential PhD topics

The School will consider any research topic that interests potential PhD students; however, students will benefit from researching in areas that align with the School's strengths.  Please contact the Faculty to discuss your PhD topic.

Alternatively you may contact one of our academics below to discuss your area of interest.