Consumer behaviour
Consumer behaviour is a key field of marketing. The study of processes used to select, secure, use, and dispose of products, services, experiences, or ideas and the impacts these processes have on consumers and society. Areas of specialisation in this field include research into such topics as: Prediction of travel behaviour using psychographic and demographic characteristics; Predicting Chinese tourists’ travel behaviour in Australia and; Application of the Analytic Hierarchy Process to Tourism Choice and Decision Making.
Potential PhD topics
The School will consider any research topic that interests potential PhD students; however, students will benefit from researching in areas that align with the School's strengths. Please contact the Faculty to discuss your PhD topic.
Alternatively you may contact one of our academics below to discuss your area of interest.
