Branding and professional sport
Given the inconsistent nature of the sport product, managers must actively seek to cultivate and develop fandom through brand, brand extension and brand equity across domestic boundaries to account for satellite fans and the consumption of the sport product in foreign markets. La Trobe specialises in the furthering of knowledge in this key area.
Potential PhD topics
The School will consider any research topic that interests potential PhD students; however, students will benefit from researching in areas that align with the School's strengths. Please contact the Faculty to discuss your PhD topic.
Alternatively you may contact one of our academics below to discuss your area of interest.
