Flagship initiatives and projects
Appointment of Professor Muhammad Yunus to La Trobe University
In November 2014 Professor Muhammad Yunus, Nobel Peace Laureate, accepted an appointment as Emeritus Professor of the La Trobe Business School. Professor Yunus advises the Head of School and the Director of the YSBC on strategic projects to enhance La Trobe Business School Mission of Responsible Business and to enhance engagement with business and the wider community for student success. Many of La Trobe's students are 'first in family' to attend university. La Trobe also draws its students from catchments and schools with fewer advantages.
Core module on social business
From 2015 La Trobe Business School students will be engaged in a module of learning and practice about social business. This module will be embedded in the compulsory third level Entrepreneurship subject that is one of the core subjects for all Business School students. Professor Gillian Sullivan Mort, the YSBC Centre Director, along with Associate Professor Vanessa Ratten, the Subject Coordinator of Entrepreneurship and Associate Professor of Entrepreneurship and Innovation are developing this module.
Collaboration with digiDECL
In 2015 YSBC La Trobe entered into an official collaboration with digiDECL at Heidelberg West to enhance student engagement with the incubator processes of the digiDECL. One of the first collaborations will involve students from MKT2BBM Branding and Brand Management who will develop their semester projects around building brand awareness for digiDECL.
Yunus Social Business Library and Resources Hub
In 2015 the La Trobe Business School developed a collection of business books, materials, and resources to donate to digiDECL to enhance the enrichment offered at the incubator. A specialist collection on social business was also developed by the Yunus Centre Dhaka in Bangladesh and it includes books authored by professor Muhammad Yunus and workbooks and other materials developed as part of the Yunus Centre incubation processes in Dhaka. These resources are held at the YSBC La Trobe Business School with a set of materials also included in the digiDECL collection.