Staff profile


Antony Jacobson

Professor of Practice - Entrepreneurship

College of Arts, Social Sciences and Commerce

La Trobe Business School

Department of Entrepreneurship Innovation and Marketing

Melbourne (Bundoora)


Master of Commerce (International Business) by coursework and research, Graduate Certificate of Higher Education Learning and Teaching



Area of study


Brief profile

Antony Jacobson, Professor of Practice-Entrepreneurship, La Trobe University Business School. Highly accomplished global business and brand strategist, Entrepreneur and Industry commentator with extensive global experience having developed, global-consumer, media and corporate brands. Antony has transformed start-ups into multimillion dollar success stories within short time frames and has developed strong relationships with a range of the globes largest retailers in Australia, the USA, the U.K, Spain and Germany.  Additionally Antony has wide reaching global experience within the Franchising and Licensing sector. Antony’s key academic strengths and areas of teaching are Entrepreneurship, International Business, Global marketing and Business mentoring. Antony also leads the La Trobe Business School's Social Entrepreneurship subjects. Antony has developed hugely successful mega brands globally. Antony and his successes have been profiled in The Daily Mail UK, Personal Investment Magazine Australia, Gala magazine Germany, Financial Review Newspaper Australia, South China Morning Post- Hong Kong, Entrepreneur Magazine and has appeared and been interviewed on numerous TV and radio programs worldwide. Antony holds a Master of Commerce (International Business) by Coursework and Research and formal teaching qualifications holding a Graduate Certificate of Higher Education Learning and Teaching and his ground breaking research relating to the non bona fide use of (COO) Country of Origin, has identified a significant gap in existing literature and theorem and is destined to be published in numerous academic journals. Antony is currently in the process extending his ground breaking research to PhD level.