Bulletin

Issue: March 2005

Society

Tourism students help cancer research

Mr Stanwick with, from left, Adelina Rovito, Jess Derham, Jodie Hegedus and Kate Robinson.

River cruises, winery tours, fashion parades, beach parties...

It’s all in a semester’s hard work for La Trobe University tourism and hospitality students.
As part of their third-year Tourism Venture Planning elective, groups of students organise these and other events, generating pass marks – and a very tidy profit donated to the Cancer Council Victoria for research.

Mr Blake Stanwick, lecturer and the subject’s co-ordinator, says students have now raised more than $50,000 from 50 projects since the scheme began in 2001.

Late last year six students broke all records, raising more than $5,000 in one night. They were Jess Derham, Jodie Hegedus, Jacqui Dennis, Adelino Rovito, Kate Robinson and Joseph Cini.

Mr Stanwick says students choose the activity, negotiate with suppliers, sponsors, venues and hire firms. They confront ‘real-world’ frustration, bureaucracy and learn that customers
in this industry can be extremely fickle.

While the amount raised does not necessarily equate with a high mark, Mr Stanwick says consistent profits demonstrate an impressive track record by La Trobe students.

‘Some groups may set a modest profit target, work hard to achieve it, produce excellent reports and excel in teamwork. They are not penalised for a lower profit.

‘For example, Yarra River cruises, which appeal to students, are often very profitable because they can attract large numbers of customers. Up to two hundred is not uncommon, and this covers costs and generates a substantial profit.

‘On the other hand, winery tours with 40 passengers have high overheads for a quality coach and luxurious lunch. This cuts into profits.’

Whether they are high or low ‘earners’, Mr Stanwick says students appreciate the hands-on experience and the practical aspects of the subject.

And so do two Melbourne doctors working on cell regulation in bone cancer. They are grateful for the funding made possible by La Trobe’s Tourism Venture Planning students.